Ad Campaigns
Tata Sky aims to increase awareness in South India with ‘Jinga Jinga Jingalala’ campaign
MUMBAI: Tata Sky, India’s leading content distribution platform launched its latest campaign in Kannada, Tamil, Telugu, and Malayalam languages to communicate its advantages/superiority over cable in the market.
The campaign titled, ‘Jinga Jinga Jingalala’ focuses on how easy and convenient it is to choose Tata Sky to fit an individual’s budget and content needs. With this campaign, Tata Sky attempts to bust the myth of being expensive by introducing tailor-made packs starting at a price as low as Rs 199/ per month, with an eye to increase and consolidate acquisitions in the South.
Through the campaign, Tata Sky urges customers to make that all-important and long impending move from cable to DTH. Providing the best & maximum regional services at an affordable cost, the campaign highlights the brand’s efforts to strengthen its reach in Southern markets.
Tata Sky chief communications officer Anurag Kumar said, “So far, people here believed that DTH is an expensive choice & deprived themselves of the quality and innovative services. The recent TRAI channel pricing regime has provided parity in price giving us an opportunity to provide subscribers with quality entertainment using easy and simple steps at an affordable price. Therefore, via this campaign we are not only breaking the myth on pricing, we are also urging people to Not compromise on the ease and advantages that Tata Sky brings to life.”
He further said, “Tamil Nadu/ Karnataka / Kerela/ Andhra Pradesh & Telangana has a huge TV viewing audience that have not yet moved to digital platforms. The scope & potential to increase our reach in these markets is immense and we hope to educate them with this campaign.”
Speaking on the new campaign, Ogilvy & Mather chief creative officer Sukesh Nayak said, “The campaign idea originated from an observation about our childhood. Right from our childhood days we always had a healthy fear of our father, especially when we were doing something that was out of line. Using this observation, we establish the fact that buying Tata Sky is not out of line and the father will approve of it."
With an objective to connect with viewers and address all relevant concerns, this is a 360-degree campaign that will be communicated using high reach and high impact mediums across ATL, BTL, and digital. Tata Sky has found a way to make life Jinga Jinga Jingalala this time!
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
