Ad Campaigns
Tata Motors rolls out #TheUltimateElectricDrive campaign with the new Nexon EV
Mumbai, October 4, 2019: Gearing up for the launch of the new Nexon EV, Tata Motors has signed-up power couple Milind Soman and Ankita Konwar for #TheUltimateElectricDrive campaign. This campaign aims at highlighting Nexon EV’s ability to break existing barriers to EV adoption in India such as range anxiety, lack of charging infrastructure and performance capabilities. To experience the all-new Ziptron technology, the celebrity couple will drive across tough terrains in the Nexon EV and share their thrilling experience with fans.
Starting today, the campaign will reveal seven interesting videos capturing the couple’s scenic journey from Manali to Leh and the surrounding regions, in the exciting Nexon EV, depicting the vehicle’s capability to function effortlessly in some of the toughest terrains in India, covering six high altitude Himalayan passes, with unpaved roads and steep gradients, with limited charging infrastructure and under extreme weather conditions. Set to a soulful tune, the videos capture the essence of exploration and embracing the new Ziptron technology and through these experiences overcoming one’s mental barriers to EV adoption such as range anxiety, lack of charging infrastructure and performance capabilities. Each of the seven videos will have a main version that will be promoted, while a longer “director’s cut” version will reside on our social media handles.
According to Mr. Shailesh Chandra, President – Electric Mobility Business and Corporate Strategy, Tata Motors Ltd. said, “We are proud to announce that Nexon EV will be available for personal buyers in India from Q4 (Jan-Mar) FY19-20. Powered by the cutting-edge Ziptron technology, Nexon EV promises to address the barriers that exist in the EV market today and will deliver a thrilling on-road performance, ensuring zero emission. We are also excited to have the famous celebrity couple – Milind Soman and Ankita Konwar on board to share their experience with the EV enthusiasts. We are confident that the new Nexon EV will further raise the bar for electric cars, making EVs an aspirational choice for consumers.”
Powered by the state-of-the-art Ziptron technology, Nexon EV will be equipped with an efficient high voltage system, zippy performance, fast charging capability, battery and motor with warranty of 8 years, and adherence to IP67 (dust and water proof) standard. Targeting a range of about 300 km, Nexon EV will prove to be an aspirational SUV for customers looking for a thrilling and connected drive experience. Expected to be priced between INR 15 to 17 Lakhs, Nexon EV will make EVs more accessible to Indian customers.
TATA Motors has recently unveiled a new EV specific website and Electric Mobility social media handles. They are:
Website – https://ev.tatamotors.com/
Facebook – https://www.facebook.com/TatamotorsElectricMobility/
YouTube – https://www.youtube.com/channel/UCDxNSMn2l95fyHzPATAYOcg/
Instagram – https://www.instagram.com/tatamotorselectricmobility/
Twitter – https://twitter.com/TatamotorsEV
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
