MAM
Aspect Sports renews Pinkathon partnership for Delhi edition
Official Sports Partner supports women runners on 8 March 2026 event.
MUMBAI: This Women’s Day, Aspect Sports is lacing up to run alongside thousands of women because when the starting gun fires, empowerment isn’t just cheered, it’s paced. Aspect Sports has extended its association as official sports partner for the 8th edition of Pinkathon Delhi, set for 8 March 2026 to coincide with International Women’s Day celebrations. The partnership builds on the momentum from the Mumbai edition, doubling down on structured training, guidance and long-term engagement to encourage more women to embrace running.
Through dedicated runners’ meets at the expo and practical training tools, Aspect Sports will support participants in the lead-up to race day. The initiative centres on “Her,” the female runner aiming to turn first steps into lasting habits rather than one-off events.
Aspect Global Ventures executive chairperson Aksha Kamboj said, “Women’s Day carries strong symbolism, but the real impact comes from what happens beyond the celebration. Our association with Pinkathon is focused on ensuring that women who show up on race day have access to the right guidance, structure and support.”
Pinkathon founder Milind Soman added, “Pinkathon has always been about encouraging more women to take that first step towards taking up the sport of running, irrespective of age and background. With Aspect Sports continuing as our Official Sports Partner, we’re strengthening the support structure for that first step, as well as the subsequent ones.”
Since its inception in 2012, Pinkathon has engaged over half a million participants across cities, establishing itself as one of India’s most recognised platforms for women’s running. The Delhi edition reinforces the theme of sustained participation, bridging the gap between event excitement and consistent involvement.
In a race where every stride counts, Aspect Sports and Pinkathon aren’t just marking Women’s Day, they’re paving a longer track for women to keep running, one confident step at a time.
MAM
Good Monk taps Arshdeep Singh for preventive health campaign
Campaign promotes Healthy 50+ nutrition with focus on elderly care and daily habits.
MUMBAI: If fitness had a scoreboard, this one would be playing the long game. Bengaluru-based preventive healthcare brand Good Monk has roped in Indian cricketer Arshdeep Singh for its latest campaign, placing the spotlight firmly on a segment often overlooked in India’s wellness boom, the 50+ age group. The initiative positions preventive nutrition not as a future fix, but as a daily discipline, much like the sport its ambassador represents.
At the heart of the campaign is Good Monk Healthy 50+, a product designed to address evolving nutritional needs of adults over 50. Built on the brand’s patented Invisi-Nutri Blend Technology, the formulation blends essential vitamins, minerals and amino acids into everyday meals without altering taste, a quiet intervention aimed at supporting energy levels, bone health and immunity.
The campaign film leans into a relatable emotional insight: the growing concern among younger Indians about their ageing parents’ health. Instead of dramatic health scares, it takes a slice-of-life approach, nudging audiences to rethink everyday nutrition and adopt small, consistent habits that compound over time.
Arshdeep Singh’s association aligns neatly with this narrative. Known for discipline and steady performance on the field, he mirrors the campaign’s central message—long-term results are built on everyday consistency. His personal emphasis on family adds another layer, making the messaging less about products and more about responsibility.
The move comes as India’s healthcare conversation shifts from treatment to prevention. While much of the market has focused on fitness and lifestyle products for younger consumers, Good Monk is carving a niche by addressing the nutritional gaps of older adults, a segment with rising health awareness but limited targeted solutions.
Founded under Superfoods Valley, the brand has been building a portfolio of science-backed, sprinkle-on nutrition products aimed at integrating seamlessly into daily meals. Its growing presence across urban and semi-urban markets reflects a demand for convenience-led health solutions that do not disrupt food habits.
With distribution across its direct platform and e-commerce marketplaces such as Amazon and Flipkart, Good Monk is now doubling down on awareness as much as accessibility. The Arshdeep-led campaign signals a broader push not just to sell a product, but to reframe preventive healthcare as a shared family priority.
Because in this innings, the real win is not just longevity, it’s how well you play it.
