Brands
Tata Motors’ passenger vehicles division is the official car partner for RCB
MUMBAI: Tata Motors’ Passenger Vehicles Division today shared details for its association with the Royal Challengers Bangalore (RCB) team as the official car partner. Captained by the super performer, Virat Kohli, the RCB team will see ace players like Yuvraj Singh, Chris Gayle & AB De Villiers, play this season.
To expand the mutually beneficial contours of this partnership, both partners will shortly launch a series of joint initiatives to engage with their customers and RCB enthusiasts across India.
Royal Challengers Bangalore VP, commercial operations & cricket academy Russell Adams said, “We are delighted to partner with Tata Motors Passenger Vehicles and look forward to embarking on some interesting and engaging outreach programs soon”.
Virat Kohli, Captain of the Royal Challengers Bangalore said, “It is extremely encouraging to see more and more marquee brands and leading corporates come on board as team partners and the team looks forward to an exciting season ahead.”
Speaking about the partnership, Tata Motors senior VP – sales & marketing passenger vehicles Ankush Arora said “We are happy to associate with a strong team like RCB. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their superstars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL.”
The current range of Tata Motors’ cars will be used to transport the team players. The BOLT logo features on the leading arm of the jersey as a partner of the team. The BOLT brand will also have significant brand exposure at RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. The RCB team has established themselves as a stylish and cool team and have performed consistently last season. This partnership offers a perfect synergy for the values and attributes both partner brands have in common.
Recently unveiled at the Auto Expo 2014, the BOLT is a sporty hatch engineered for global markets, through global teams across India, UK and Korea, It signifies enthusiasm for life, exudes sense of excitement, anticipation, and sportiness. It will set new standards in the hatch segment and is a true representation of the Horizonext philosophy, with best-in-class offerings. The BOLT showcases the Next in Design, Performance and Infotainment, from Tata Motors.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
