Brands
Tata Motors’ passenger vehicles division is the official car partner for RCB
MUMBAI: Tata Motors’ Passenger Vehicles Division today shared details for its association with the Royal Challengers Bangalore (RCB) team as the official car partner. Captained by the super performer, Virat Kohli, the RCB team will see ace players like Yuvraj Singh, Chris Gayle & AB De Villiers, play this season.
To expand the mutually beneficial contours of this partnership, both partners will shortly launch a series of joint initiatives to engage with their customers and RCB enthusiasts across India.
Royal Challengers Bangalore VP, commercial operations & cricket academy Russell Adams said, “We are delighted to partner with Tata Motors Passenger Vehicles and look forward to embarking on some interesting and engaging outreach programs soon”.
Virat Kohli, Captain of the Royal Challengers Bangalore said, “It is extremely encouraging to see more and more marquee brands and leading corporates come on board as team partners and the team looks forward to an exciting season ahead.”
Speaking about the partnership, Tata Motors senior VP – sales & marketing passenger vehicles Ankush Arora said “We are happy to associate with a strong team like RCB. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their superstars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL.”
The current range of Tata Motors’ cars will be used to transport the team players. The BOLT logo features on the leading arm of the jersey as a partner of the team. The BOLT brand will also have significant brand exposure at RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. The RCB team has established themselves as a stylish and cool team and have performed consistently last season. This partnership offers a perfect synergy for the values and attributes both partner brands have in common.
Recently unveiled at the Auto Expo 2014, the BOLT is a sporty hatch engineered for global markets, through global teams across India, UK and Korea, It signifies enthusiasm for life, exudes sense of excitement, anticipation, and sportiness. It will set new standards in the hatch segment and is a true representation of the Horizonext philosophy, with best-in-class offerings. The BOLT showcases the Next in Design, Performance and Infotainment, from Tata Motors.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
