MAM
Tata Housing launches new campaign ‘Its Interesting’ with lower interest rates for homebuyers
New Delhi: Tata Housing, a 100 per cent subsidiary of Tata Son, launched a new campaign “Its Interesting” to celebrate the 75th Independence Day. As a part of this campaign, homebuyers can avail an interest rate of 3.50 per cent for 12 months on nine projects of Tata Housing across seven cities: Delhi, NCR, Kasauli, Mumbai, Goa, Bengaluru, Chennai, and Kochi. The campaign will be live from 5 August 2022 to 15 September 2022.
Homebuyers will also be showered with other benefits such as upto one kilogram of customised silver coin with every booking marking their hone purchase in the auspicious 75th year of India’s Independence.
“Its Interesting” is a 360-degree marketing campaign led by Tata Housing with a digital-first approach. OOH and radio will also be leveraged to further increase the reach of the campaign, along with strategically planned roadshows for NRI markets. Projects such as Amantra, New Haven, Bahadurgarh, Goa, La Vida, Myst, Promont, Santorini, Serein, and Tritvam will be featured in the campaign with tailor-made spaces that help elevate the overall living experience of the new-age home buyer. As a result of the # ItsInterestingOffer, all homebuyers/fence sitters will be able to purchase their dream home while also receiving up to one kilogram of customised silver coin commemorating 75 years of independence.
More than two thousand channel partners have been roped in to amplify the reach of the campaign further. Designed to reduce the fluctuating interest rate impact, “Its Interesting” aims to truly make the upcoming festive season interesting and unique for homebuyers.
Expressing his views on the campaign, Tata Realty and Infrastructure MD and CEO Sanjay Dutt said, “Post the marginal rise in the repo rate, the home loan rates are on the rise which has impacted the home buying sentiment. The past 2 years have been a great example of the positive impact of lower interest rates, resulting in M-o-M historic residential real estate sales.”
He added, “With the festive season being around the corner, initiatives like this offer will present lucrative home-buying options to prospective customers. As a home buyer centric company, Tata Housing’s “Its Interesting” campaign will not only enable home buyers to invest in the residential real estate but it will also encourage the fence sitters to make the purchase decision.”
Adding to that, Tata Realty and Infrastructure SVP and chief sales and marketing head Sarthak Seth said, “Tata Housing has been on the forefront of undertaking strategic initiatives that help home buyers buy their dream homes. The “It’s Interesting” campaign will break through the clutter with lower interest rates in light of the rising interest rates with the sole purpose of providing homebuyers with a viable choice to purchase their dream home. Strategic partnerships with more than two thousand channel partners nationwide will help the pan-India campaign further. As one of the early adopters of digital technology, the campaign will have a higher focus on digital and social media. We are also looking at a targeted approach to the NRI markets through systematic roadshows and activations that will further expand the reach of the campaign.”
MAM
Dish TV shareholders approve three independent directors
99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.
MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.
The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.
Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”
With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.
