Brands
Tata Comm kicks off Real Madrid fan drive in India
MUMBAI: Game on for Indian Madridistas! Tata Communications, Real Madrid CF, and Footballerista have joined forces to launch the Madridista Premium loyalty programme in India, promising to bring fans closer than ever to the world-famous club.
The partnership, unveiled in Mumbai and Madrid, aims to engage over 22 million Indian supporters and 11 official fan clubs, a clear nod to India’s growing football fandom. Through Madridista Premium, Indian fans can now enjoy exclusive club content, curated merchandise, and digital experiences that capture the spirit of Santiago Bernabéu, all from the comfort of home.
Tata Communications will power the digital backbone of the programme using its Move technology to create an always-connected, interactive fan experience. Footballerista, the customer-facing partner, will curate front-end engagement and campaigns to make joining the Madridista movement easy and exciting.
“This partnership isn’t just about digital innovation, it’s connecting Real Madrid to its Indian fanbase that goes beyond traditional fandom,” said Real Madrid’s institutional relations director Emilio Butrageño.
Tata Communications Move vice president and global head Marco Bijvelds added, “Our technology is designed to break down barriers and create connections. We’re building a stage for Real Madrid’s fan experience in India, making supporters feel even more connected to their beloved team.”
For India’s passionate football community, this isn’t just a programme, it’s a passport to Madrid’s magic.
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
