MAM
Tata CLiQ and Times Prime announce strategic alliance
Mumbai: Premium lifestyle membership Times Prime has collaborated with e-tailer Tata CLiQ to offer its shoppers complimentary memberships, starting August this year.
The customers shopping in Tata CLiQ electronics category will be able to add their complimentary Times Prime membership to their orders. This would give them easy access to benefits across categories like entertainment and OTT, shopping, health and fitness, essentials, fine dining and more from global leaders, said the statement.
The all-encompassing membership also provides access to curated experiences like live concerts, masterclasses from industry experts in areas of health & fitness, business & finance, real estate, VIP access to entertainment festivals, and privileged stay at luxury accommodations, it added.
“Times Prime is appreciated not only for the range of benefits that are included in the membership but also for the experiences that are loved by our members,” said Times Prime business head Harshita Singh. “We look forward to this partnership with Tata CLiQ to offer a more rewarding online shopping experience for their customers.”
“We believe the prospect of gaining instant access to so many benefits would add incredible value to our world-class shopping experience,” added Tata CLiQ CMO Kishore Mardikar.
MAM
Infectious Advertising promotes Siddhartha Singh to CEO and managing partner
Leadership reshuffle sees Nisha Singhania shift focus to strategy and growth
MUMBAI: Infectious Advertising has elevated Siddhartha Singh to chief executive officer and managing partner, marking a key leadership transition at the independent agency.
Singh, who previously served as chief operating officer, has been credited with strengthening the agency’s operational framework and deepening client relationships during a phase of sustained growth. His elevation signals a continued push towards integrating strategy and creativity while scaling the business.
As part of the reshuffle, Nisha Singhania, co-founder and managing partner, will step away from day-to-day executive responsibilities to focus on strategic initiatives and the agency’s next growth phase.
Infectious Advertising co-founders and managing partners Nisha Singhania and Ramanuj Shastry said, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Infectious Advertising chief executive officer Siddhartha Singh said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
In his new role, Singh will work closely with the founders to steer the agency’s next phase, with a focus on deeper strategic integration, long-term client partnerships, and continued investment in talent and culture.
The transition underscores the agency’s emphasis on internal leadership development as it looks to build a future-ready organisation anchored in its core values.
