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Twinkle Class Is in Session as Black Friday Tempts on Tata CLiQ Luxury
MUMBAI: Twinkle Khanna is back in class only this time, luxury is the curriculum and Black Friday is the final exam. Tata CLiQ Luxury has dropped its new Black Friday campaign film, casting the author-entrepreneur as the founder and deadpan headmistress of Twinkle’s School of Unexpected Lessons. Shot like a warm, mock-academic masterclass, the film turns shopping impulses into “syllabus material”, with Twinkle serving up wry wisdom between polished visuals and tongue-in-cheek charm.
The video opens with a familiar moment, Twinkle casually scrolling her phone before looking up with the gravitas of a school announcement “Tata CLiQ Luxury’s Black Friday Sale is live.” What follows is a cascade of comedic “lessons”: leaning in to whisper about “deals worth taking notes on”, declaring that “good things come to those who wait… and claim their watch in style”, and turning every temptation into a teachable moment.
Between notebook scribbles and poker-faced asides, Twinkle outlines her syllabus for the season, embrace the thrill, enjoy the ritual of dressing up, and give in to the finer things without overthinking them. The class ends with her final, definitive takeaway: “When luxury calls at Black Friday prices, you answer, no questions asked.”
The film sets the tone for Tata CLiQ Luxury’s Black Friday Sale, designed as an invitation into a world of refined discovery. Shoppers can browse handpicked edits, limited-edition drops, hidden rewards, and exclusive offers across fashion, accessories, watches, jewellery, beauty, and home décor. With up to 50 per cent off on leading premium and luxury brands both global and homegrown, the sale positions itself as the unmissable moment for India’s luxury enthusiasts.
The campaign blends wit, warmth, and a little irreverence much like Twinkle herself making Black Friday feel less like a sale and more like a cleverly curated indulgence.
Watch the film here:
