Brands
Twinkle Class Is in Session as Black Friday Tempts on Tata CLiQ Luxury
MUMBAI: Twinkle Khanna is back in class only this time, luxury is the curriculum and Black Friday is the final exam. Tata CLiQ Luxury has dropped its new Black Friday campaign film, casting the author-entrepreneur as the founder and deadpan headmistress of Twinkle’s School of Unexpected Lessons. Shot like a warm, mock-academic masterclass, the film turns shopping impulses into “syllabus material”, with Twinkle serving up wry wisdom between polished visuals and tongue-in-cheek charm.
The video opens with a familiar moment, Twinkle casually scrolling her phone before looking up with the gravitas of a school announcement “Tata CLiQ Luxury’s Black Friday Sale is live.” What follows is a cascade of comedic “lessons”: leaning in to whisper about “deals worth taking notes on”, declaring that “good things come to those who wait… and claim their watch in style”, and turning every temptation into a teachable moment.
Between notebook scribbles and poker-faced asides, Twinkle outlines her syllabus for the season, embrace the thrill, enjoy the ritual of dressing up, and give in to the finer things without overthinking them. The class ends with her final, definitive takeaway: “When luxury calls at Black Friday prices, you answer, no questions asked.”
The film sets the tone for Tata CLiQ Luxury’s Black Friday Sale, designed as an invitation into a world of refined discovery. Shoppers can browse handpicked edits, limited-edition drops, hidden rewards, and exclusive offers across fashion, accessories, watches, jewellery, beauty, and home décor. With up to 50 per cent off on leading premium and luxury brands both global and homegrown, the sale positions itself as the unmissable moment for India’s luxury enthusiasts.
The campaign blends wit, warmth, and a little irreverence much like Twinkle herself making Black Friday feel less like a sale and more like a cleverly curated indulgence.
Watch the film here:
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
