Ad Campaigns
Taste the thunder, ride the storm: Thums Up & Hero launch Thunderwheels 2.0
MUMBAI: When thunder strikes twice, it only gets louder. Thums Up and Hero Motocorp are back with Thunderwheels 2.0, a high-octane sequel to last year’s blockbuster partnership, this time giving young India the chance to ride off on the all-new Hero xtreme 250R.
The campaign fuses Thums Up’s legendary ‘Toofani’ spirit with Hero’s engineering prowess, serving up a motorcycle that embodies individuality, power, and raw thrill. The Xtreme 250R, a premium 250cc streetfighter, is built for riders who live life on the edge, just like the cola brand’s daredevil persona.
The hook? “Dum hai toh scan kar.” Special-edition Thums Up packs now feature QR codes that unlock the chance to win the Xtreme 250R, along with a series of energetic, action-packed experiences.
Hero Motocorp, head of marketing – India BU, Aashish Midha said: “The phenomenal response to Thunderwheels last year reaffirmed how deeply this connects with the new generation of riders. With the Xtreme 250R, we’re delivering a machine designed for those who ride with intent: agile, powerful, and stylish.”
Coca-cola India, category head – Sparkling Flavors, Sumeli Chatterjee added: “Every Thums Up experience is built to fuel adrenaline. Thunderwheels 2.0, with Hero’s xtreme 250R, is all about engaging thrill seekers and inspiring them to be unstoppable in their dreams.”
The campaign will thunder across screens and feeds with a full-blown 360 rollout, from TV and digital films to influencer activations and artist collaborations, celebrating the spirit of bold self-expression.
With Thunderwheels 2.0, Hero and Thums Up aren’t just selling a bike or a bottle, they’re bottling the rush of adventure, daring India’s youth to taste the thunder and ride the storm.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
