Ad Campaigns
Taste the Feeling by artist Avicii is the anthem for Coca-Cola UEFA EURO 2016 campaign
MUMBAI: Taste the Feeling by artist Avicii will be the anthem for the Coca-Cola UEFA EURO 2016 campaign as it complements the creative idea that the pleasure of drinking beverage makes the moment more special.
“It’s always our ambition to feature great music that people will remember and love decades from now. And we think we’ve done that with this campaign. As we searched for the perfect song, this one stood out from day one as something really special.” said Coca-Cola Global Music Group Director Joe Belliotti.
“I really liked the original demo and after a few intense weeks in the studio working on the production, we were able to present an amazing final product. Conrad was a great partner and we are excited that the song will be featured in the UEFA EURO 2016 campaign for Coca-Cola so fans around the world can enjoy it,” said the artist Avicii.
On Avicii’s participation in the project, Belliotti added, “We have worked with Avicii since 2011 on several projects, and he knows how to create optimistic music that resonates with listeners around the world. He has a melodic and musical sensibility that draws you in. He creates songs with a modern feel but adds traditional instruments to the mix.”
Commenting on the collaboration of Coca-Cola with music agency Deviant Ventures for the overall music, Deviant Ventures Chief of Possibilities Umut Ozaydinli said, “For the anthem, we wanted to pair Avicii with a relative newcomer. Conrad Sewell has been on our radar ever since last year. Avicii’s signature production with Conrad’s unique vocals made the perfect mix for a summer hit”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
