Taproot to handle Airtel’s Data Services campaign

MUMBAI: Following the success of “‘har friend zaroori hai, yaar” campaign conceptualised by Taproot India, Airtel has entrusted the creative agency with one more campaign.

The agency has bagged the creative mandate for Airtel Data Services‘ campaign following a multi-agency pitch.

JWT is the creative AoR (Agency on Records) for Airtel while Taproot India has been hired on a project basis.

Airtel had also taken its “har friend zaroori hai, yaar” campaign to the next level with the launch of an online viral campaign at its YouTube channel. Taproot India had created 20 videos for the digital campaign, inspired by ‘friend types‘ or tags created by the online audience on Facebook during an outreach programme initiated by Airtel earlier.