MAM
Taproot Dentsu appoints Bashir as VP
MUMBAI: Taproot Dentsu, the creative and communication agency from Dentsu Aegis Network, has strengthened its planning prowess with the appointment of Farah Bashir as Vice President, Strategic Planning. She will be based out of Taproot Dentsu’s Gurgaon office, and will work closely with Anand Murty – head of planning at Taproot Dentsu, to ensure that stellar creative and deep insightful thinking go hand-in-hand to create the best work possible for all clients.
Prior to joining Taproot Dentsu, Farah was the general manager – planning at Cheil India, where she helped lead the Insights division.
Armed with more than 13 years of experience, Farah has worked as a journalist with Reuters, as a marketing professional with Unilever Asia (across India, Singapore, Vietnam, Thailand, Philippines, Indonesia and Brazil), as a research analyst with Quantum Market Research and as a strategic planner with DDB Mudra and Lowe Lintas. She has worked on various brands including Samsung, Wills Lifestyle, OLX, Hindustan Times, Volini, Revital, Reckitt Benckiser, NDTV, Hindustan Times, MTS, Microsoft, Singapore Health Promotion Board (HPB), Singtel, Zopper, Twinings, Cisco, GPI and Dabur.
Commenting on her appointment, Taproot Dentsu CEO Umesh Shrikhande said, “Farah brings with her wonderfully eclectic influences and perspective, thus adding more power to our ability to think different.”
“Strategic planning can help inform the creation of powerful, motivating work that Taproot is known for and also provide clear, incisive counsel to clients with respect to the brand and business challenges they face. Farah’s track record and skill set is an asset to our team and we look forward to an exciting year ahead,” said Murty.
Speaking on joining Taproot Dentsu, Farah said, “Taproot Dentsu, well-known as the creative powerhouse, is equally focused on the rigour and thinking on brands that it works on. Very rarely does the archetype of a planner and agency converge.”
Brands
Kotak Mahindra Bank appoints Ramesh Iyer to board
Veteran financier replaces Ashok Gulati, who retires in March
MUMBAI: Kotak Mahindra Bank has announced a change to its board of directors, with independent director Ashok Gulati set to retire at the end of his term on 5 March.
The company said it has appointed Ramesh Ganesh Iyer as an additional and independent director for a four-year term, effective 17 February, subject to shareholder approval.
Iyer brings more than four decades of experience in financial services. He spent much of his career at Mahindra & Mahindra Financial Services, where he served as vice chairman and managing director before taking on the role of president for the financial services sector and member of the group executive board at Mahindra & Mahindra. He retired from the group in April 2024.
During his tenure, Iyer was instrumental in expanding rural and inclusive finance initiatives, scaling the company’s assets and customer base. He also led the creation of subsidiaries in rural housing finance, insurance broking and asset management, and oversaw international joint ventures.
Iyer holds a commerce degree and a doctorate of letters, and currently serves on the boards of several listed and unlisted companies.
The board meeting approving the changes was held in Mumbai on February 17 between 6.30 pm and 6.50 pm.
