Ad Campaigns
Tanishq unveils new ad celebrating women’s special occasions
MUMBAI: In its latest television commercial, Tanishq celebrates woman of today and the special moments that she cherishes.
The film, created by Lowe, brings alive the brand’s latest diamond jewellery collection offering Zuhur as the ideal choice for the modern woman who loves celebrating social occasions.
The ad film revolves around the camaraderie and bonhomie that comes out only when old friends get together for a re-union; the narrative is playful and reflects the spirit of the moment. The ad film ends with the essence of the occasion captured in the line, “beautiful diamonds for beautiful occasions.”
Titan Company jewellery division GM marketing Deepika Tewari said, “The social occasions in a woman’s life have seen a lot of change; it’s no longer restricted to traditional functions or a family get-together. She is exploring newer occasions like girls night outs and brunches with friends. We have tried to celebrate one such occasion in our latest film in a very playful manner and this sentiment resonates with our latest offering Zuhur.”
Lowe ECD Rajesh Ramaswamy added, “We got to explore a new relationship and occasion with this. A reunion of three close friends. It’s all about the camaraderie they share and of course the highlight being a classic from Nusrat being used in such a context, gives it a very different mood.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
