MAM
Tanishq unveils it’s latest TVC ‘ Heera Ho Tum
Mumbai: Tanishq, India’s jewellery retail brand from the house of Tata, has unveiled their latest campaign TVC “Heera Ho Tum” this month, celebrating the spirit of Indian women as they embrace their true selves and adorn diamonds that reflect the brilliance within. This campaign has been promoted both online and offline across various platforms including television, print, outdoor and social media.
The campaign revolves around the concept of ‘Heera Ho Tum’ celebrating women and the significance of diamonds in their lives. It emphasizes that diamonds should be cherished in every significant moment of a woman’s life, big or small. The central theme, ‘Every Woman A Diamond,’ beautifully portrays the idea that every woman’s life journey deserves the brilliance and elegance that diamonds embody.
Directed by Harshwardhan Kulkarni and conceptualised by Lowe Lintas, the emotional film captures this sentiment. It portrays a woman and her daughter exploring diamond jewelry in a Tanishq store. Throughout the film, the woman contemplates whether she truly needs or wants a diamond, reflecting on the special moments in her life. Eventually, she comes to a profound realization that her life, with all its joys, challenges, and accomplishments, shines as brightly as a diamond. Every facet of her existence is a testament to her significance and unique brilliance, illuminating a life that stands with its own luminous glow.
Tanishq general manager – marketing Ranjani Krishnaswamy said, “Every woman a diamond’ is a celebration of ‘her’ life. At a very visceral level, diamonds symbolise the life of a woman. Her understated view of her journey, her seemingly ordinary lens to her extraordinary life, of how far she has come and who she has become today. The story telling pictures a typical lens that women give to their lives, they go through many wins in life, many achievements, many life defining moments but still looking for reasons to celebrate themselves. Our attempt was to seed a thought of how her life in itself is a celebration that doesn’t need a justification. And a Tanishq diamond is such a befitting encapsulation of that celebration.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
