MAM
Tanishq launches sales offer to tap auspicious occasion
BANGALORE: Popular actress and danseuse Shobhana announced Tanishq’s Pre-booking Akshaya Tritiya Scheme in Bangalore, in anticipation of the gold rush on this auspicious occasion.
The actress had made similar announcements in Chennai and Hyderabad Tanishq outlets over the last three days.
Tanishq’s special offering for Akshaya Tritiya is – “pre book eternal prosperity and get 10 per cent off on making charges”. This Pre-Booking scheme has been launched with the aim of creating an enjoyable retail experience while avoiding the risk of making last minute hasty decisions.
The Akshaya Tritiya pre-booking scheme along with the 10 per cent deduction on making charge offer is available across all Tanishq boutiques in Andhra Pradesh, Tamil Nadu, Kerala and Karnataka.
Akshaya Tritiya is one of the four most auspicious days of the Vedic calendar. On this day the sun and the moon are simultaneously at their peak of brightness. It is also the birthday of Parshurama and the day, which marked the beginning of the Golden Age. Gold and gold jewellery bought and worn on this day signify the never diminishing good fortune.
Tanishq jewellery for ‘Akshaya Tritiya’ consists of designs where tradition marries modernity to appeal to women desiring to buy precious Indian jewellery that suit their tastes. The brand’s offering for Akshaya Tritiya is meant to symbolize prosperity and good fortune in keeping with the auspiciousness of the occasion. Tanishq’s pure 22k range of jewellery spans all the occasions of a woman’s life – everyday, casual evenings, family functions, wedding and festivals.
“At Tanishq, we have always strived to be a part of every celebration in the life of the Indian Woman by providing her the perfect range of precious jewellery that fulfils her needs This Akshay Tritiya, women can not only own exquisite Tanishq jewellery that suits their tastes and preferences, but also select Tanishq jewellery leisurely well before Akshaya Tritiya and avail of the attractive 10% discount on making charge. Through this offer we strive to enable her to usher in prosperity into her home; with pure Tanishq jewellery that will never diminish.” said Ms. Shilpi Das, Brand Manager, Tanishq.
Tanishq offers gold and gem-set jewellery (in 22 and 18 carat gold) in over 6000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 71 exclusive boutiques in 54 cities, making it India’s first and largest jewellery retail store chain. Tanishq reported sales of around Rs.4.26 billion for the year 2003-04, has recorded 40 per cent CAGR in an otherwise flat jewellery market as per company sources.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
