MAM
Tanishq launches ‘New Tales of Tradition’ campaign
MUMBAI: Jewellery brand Tanishq has launched ‘New Tales of Tradition’, its new campaign for the festival season. The campaign presents a kaleidoscopic snapshot of the charm, grandeur and allure of India through a range of traditional jewellery.
The designs draw inspiration from the captivating Indian past that has captured the imagination of generations. Tanishq states that it has created a line of exclusive jewellery that reflects the imagery and styles from across the Indian sub continent. The designs portray the sensibilities, aura and beauty of the traditional forms of Indian jewellery. This selection aims at capturing the sparkling magic of diamonds, the ethnic splendor of pure 22K gold, and multi-hued glamour of Kundan across its new offerings of Taj, Temple and Rajputana jewellery
The Tanishq New Tales of Tradition campaign highlights the progressiveness of the Indian woman who is very strongly connected to her roots and yet knows how to express her individuality. The television commercial picks on one of many such instances in the Indian woman’s life. Set in a 1920’s Bengali household, the commercial provides a vignette into the traditional life of the female protagonist and how she maneuvers her way into getting what she wants. The company states that it is to adorn this evolved woman that Tanishq Design Studio has come up with a dazzling array of jewellery, which takes inspiration from the past.
Tanishq COO Venkataraman said, “Through our new campaign we have tried to realise the potential of a vital segment of the jewellery industry that enjoys great acceptance and promises a tremendous future. Our marketing acumen has helped us understand the market dynamics and create an innovative range of jewellery that caters to the latent demand for distinct products.”
Tanishq which positions itself as India’s only national jeweller offers gold and gem-set jewellery (in 22 and 18 carat gold) in over 6000 traditional, western and fusion looks. The Tanishq retail chain currently includes 75 boutiques in 55 cities, making it India’s first and largest jewellery retail store chain.
MAM
Palki Sharma launches India Global Review after Network18 exit
Digital-first newsroom hires across roles, targets global news with India lens.
MUMBAI: From prime-time studio to start-up newsroom, Palki Sharma is rewriting her own headline. Palki Sharma has announced the launch of India Global Review (IGR), a digital-first media platform, shortly after stepping down from Network18. The move signals a shift from anchor-led broadcasting to founder-led journalism—where the newsroom is as much built as it is presented.
Known for her sharp global affairs coverage at WION and CNN-News18, Sharma is now building an independent newsroom focused on delivering international news through an Indian lens. The platform has already begun hiring across functions, including writers, video editors, multimedia producers, graphic designers, PCR crew and camera professionals.
Announced via X, the initiative aims to create a global newsroom rooted in India, with an emphasis on clarity, storytelling and perspective—an approach that leans into Sharma’s established editorial style.
The launch reflects a broader industry shift. As digital distribution lowers entry barriers, high-profile journalists are increasingly stepping out of legacy networks to build their own platforms, backed by personal brand equity and direct audience access.
India Global Review is expected to operate on a diversified revenue model, including digital advertising, brand partnerships and content syndication—mirroring the playbook of emerging creator-led media ventures.
As journalism edges closer to entrepreneurship, Sharma’s move underscores a growing trend: the byline is no longer just a credit—it’s becoming the business itself.
