Brands
TAM AdEx reveals print, radio reducing spend on TV
MUMBAI: A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for its own advertising and vice versa.
As per the report, television has been increasing ad-spends on the print medium for the past three years—it spent 85 per cent of its ad revenue on print in January-September 2016, followed by 94 per cent and 95 per cent during the same period in 2017, and 2018 respectively. The subsequent ad-spends on radio dipped from 15 per cent in 2016 to 6 per cent in 2017, and 5 per cent in the current year.
On the other hand, print has been deducing its ad-spend ratio on TV to radio. In January-September 2016, it spent 85 per cent on TV and 15 per cent on the radio. In the following year, the ratio was 83 per cent and 17 per cent respectively, while it further changed to 82 per cent and 18 per cent in 2018.
Radio also has been reducing its ad expenditure on TV. As per the report, radio medium spent 91 per cent share of its ad expenditure on TV in January-September 2016 and decreased it to 83 per cent in 2017. There had been a slight increase in the expenditure in 2018 as compared to the previous year, but the share remained much less than 2016, at 85 per cent. The subsequent expenditure on print medium was 9 per cent, 17 per cent, and 15 per cent, respectively.
On a related note, India is one of the top countries when it comes to investing money in ad-expenditures. As per the latest report revealed by GroupM, the media investment arm of WPP group, India will rank third globally in terms of ad-expenditures in the coming year, contributing $ 1.35 billion to worldwide spends.
An Indian Brand Equity Foundation (IBEF) report of March 2017 highlighted the market size of various media terming print as the biggest contributor to the sector, accounting for almost 41.2 per cent of the total advertising revenue, followed by TV (38.2 per cent) and other modes including radio, outdoor, and cinema collectively contributing 10 per cent. The share of digital stood at 11 per cent.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
