MAM
Taboola’s DeeperDive nears 7 million users, expands across global markets
GenAI answer engine boosts engagement as publishers adopt interactive discovery
MUMBAI: Taboola says its generative AI answer engine, DeeperDive, is gaining rapid traction, reaching nearly seven million monthly active users within eight months of launch.
The tool, which integrates directly into publisher websites, is designed to turn traditional articles into interactive experiences. It allows readers to ask questions, explore related topics and dive deeper into stories using trusted editorial content.
DeeperDive is already live across major publishers including Gannett | USA Today Network, India Today and BuzzFeed Asia, reflecting growing interest in AI-powered discovery across the open web.
Taboola says user engagement is notably higher than traditional browsing patterns. Around one in six readers on participating sites are actively interacting with DeeperDive, a sharp jump from historically low recirculation rates. Once inside the experience, users are also more likely to continue reading, with article engagement rates rising to roughly 20 percent.
The platform is also proving valuable for editorial teams. Through its dashboard, publishers can access millions of reader questions each month, offering a real-time view of audience curiosity. In some cases, these queries exceed 10 million monthly, helping shape coverage and homepage priorities.
Popular topics range from politics and sport to entertainment, finance and shopping, with nearly half of all questions tied to events from the past 24 hours. This points to a growing appetite for real-time, contextual exploration rather than passive reading.
Building on this momentum, Taboola is expanding DeeperDive globally with support for six additional languages, including French, German, Hebrew, Japanese, Korean and Spanish. New publishing partners such as Ouest France, El Nacional and Ynet are part of this rollout.
Taboola CEO Adam Singolda said, “Publishers love DeeperDive because it brings the AI revolution directly into their own environments, enabling readers to ask questions, have conversations and discover trusted content in entirely new ways.”
He added that the product is shaping up to be a major player in the evolving AI landscape, particularly in the ad-supported model. “With DeeperDive, we have the opportunity to build the largest ad-supported LLM for the open web, free for publishers and free for users. At the same time, we are creating a powerful new supply opportunity for advertisers and a meaningful new revenue stream for publishers.”
As AI continues to reshape how audiences consume content, Taboola is betting that discovery rooted in trusted sources and community-driven exploration will stand out. If early numbers are any indication, DeeperDive is already turning curiosity into deeper clicks.
Brands
Hyundai Creta Summer Edition launched with new tech upgrades
Popular mid-size SUV gets enhanced features across multiple variants.
MUMBAI: Hyundai has turned up the heat on its bestseller by making the Creta even cooler for the summer. Hyundai Motor India Limited (HMIL) has introduced CRETA Summer Edition variants, packed with new technology and convenience features across select trims. The updates aim to make premium features more accessible while reinforcing the Creta’s position as the undisputed leader in the mid-size SUV segment.
The Summer Edition brings meaningful upgrades including a 26.03 cm (10.25-inch) Multi Display Digital Cluster, Surround View Monitor (SVM), Blind-spot View Monitor (BVM), Dashcam, Quad Beam LED headlamps, and other comfort enhancements such as smart key, push-button start, and rear window sunshade.
Hyundai Motor India Limited national sales head Sunil Moolchandani said, “The Hyundai Creta is not just a product, it is a legacy. With more than 1.4 million customers and annual sales exceeding 2 lakh units in FY 2025-26, it continues to dominate the mid-size SUV segment since its launch in 2015. These Summer Edition variants reflect our commitment to making advanced technology and comfort more accessible.”
Key Feature Additions by Variant:
- EX & EX(O) Summer Edition: Smart Key, Push Button Start, LED lighting package, Rear Camera, and Rear Window Sunshade (on EX(O)).
- S(O) & S(O) Knight Summer Edition: Dashcam with multiple recording modes including Driving, Emergency, Vacation, and On-Demand Video.
- SX & SX Premium Summer Edition: 10.25-inch Digital Cluster, Dashcam, Surround View Monitor, Blind-spot View Monitor, and Front Parking Sensors (on SX Premium).
The Dashcam allows instant video downloads to mobile devices via a dedicated app, adding an extra layer of safety and convenience.
Pricing for the Creta Summer Edition variants (ex-showroom, Rs) starts from Rs 12,05,900 for the EX petrol MT and goes up to Rs 17,88,900 for the SX Premium diesel MT.
With these thoughtful upgrades, Hyundai continues to evolve the Creta to meet the changing expectations of Indian SUV buyers blending style, safety, and smart technology in one refreshing package. Perfect timing for the summer drive season.
