MAM
Synopsis of Food & Beverage Sector Advertising on TV during Jan – Jun 2013
Highlights:
• Food & Beverage Sector Advertising on TV witnessed 7% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan – Jun 2012
• Aerated soft drink is the maximum advertised Product Group within Food & Beverage Sector with !6% share followed by Milk Beverages with 12% share
Note:
• The analysis is based on Ad Volume in Seconds
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• Food & Beverage Sector Advertising on TV witnessed 7% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan – Jun 2012
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• Food & Beverage Sector Advertising witnessed maximum advertising during March 2013 with 20% share followed by April with 19% share.
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• Aerated soft drink is the maximum advertised Product Group within Food & Beverage Sector with !6% share followed by Milk Beverages with 12% share
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• Cadbury India Ltd is the top advertiser within Food & Beverage Sector followed by Jan – Jun 2013
For further information contact:
Ashvini Khandekar
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TAM Media Research Pvt. Ltd
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Vikhroli (West)
Mumbai – 400 083
India
Tel: +91 22 66531213
E-mail: ashvini.khandekar@tamindia.com
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Brands
PRCI appoints Baldev Raj as Delhi chapter chairman
Six-month leap signals push for bold, AI-led shift in communications strategy
NEW DELHI: Public Relations Council of India has appointed Baldev Raj as chairman of its Delhi chapter, marking a swift elevation just six months after he took on the role of vice chairman.
The move comes amid growing churn in the communications industry, with trust deficits and misinformation reshaping how brands engage with audiences. According to the latest Edelman Trust Barometer, public trust in institutions continues to decline, while concerns around misinformation remain high.
Industry insiders say Raj’s rapid rise reflects the momentum he has built at Prius Communications, which has picked up five major industry awards in the past four months. His appointment signals PRCI’s intent to bring sharper, more future-facing leadership to the fore.
Under his leadership, the Delhi chapter is set to roll out a series of initiatives aimed at repositioning public relations as a strategic business function. These include an AI ethics and integration framework, a C-suite advisory council, and a revamped young communicators programme focused on mentorship and leadership development.
Commenting on the appointment, Public Relations Council of India chairman emeritus and chief mentor M. B. Jayaram said, “This wasn’t a question of succession; it was a question of strategic necessity. Baldev’s track record of innovation made it clear that we needed his vision and velocity at the helm now.”
For his part, Baldev Raj framed the role as a turning point for the profession. “Our profession stands at a crossroads. We can either be consumed by the tidal wave of AI-generated noise, or become the strategists who restore trust and clarity,” he said. He added that the focus will be on a ‘human plus machine’ approach, blending artificial intelligence with human insight.
Raj, founder of Prius Communications, operates across reputation management and strategic advisory, with specialised verticals in healthcare and brand consulting.
With this leadership shift, PRCI appears to be betting on speed, strategy and a stronger voice for communicators at the decision-making table.
