MAM
Synopsis of Food & Beverage Sector Advertising on TV during Jan – Jun 2013
Highlights:
• Food & Beverage Sector Advertising on TV witnessed 7% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan – Jun 2012
• Aerated soft drink is the maximum advertised Product Group within Food & Beverage Sector with !6% share followed by Milk Beverages with 12% share
Note:
• The analysis is based on Ad Volume in Seconds
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• Food & Beverage Sector Advertising on TV witnessed 7% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan – Jun 2012
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• Food & Beverage Sector Advertising witnessed maximum advertising during March 2013 with 20% share followed by April with 19% share.
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• Aerated soft drink is the maximum advertised Product Group within Food & Beverage Sector with !6% share followed by Milk Beverages with 12% share
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• Cadbury India Ltd is the top advertiser within Food & Beverage Sector followed by Jan – Jun 2013
For further information contact:
Ashvini Khandekar
Manager – Communications
TAM Media Research Pvt. Ltd
9th Floor, Hincon House (Tower B)
247 Park, LBS Marg,
Vikhroli (West)
Mumbai – 400 083
India
Tel: +91 22 66531213
E-mail: ashvini.khandekar@tamindia.com
Website: www.tamindia.com
