Brands
Swiss beauty says “We Got You, Girl!” with Taapsee
MUMBAI: India’s wedding season hits full sparkle, Swiss Beauty has rolled out its latest campaign, “We Got You, Girl!”, a bold, feel-good ode to the many moods of today’s woman. The homegrown beauty brand, among India’s fastest-growing, teams up with Hindi cinema star and brand ambassador Taapsee Pannu to deliver a message of confidence, colour and care.
In the campaign film, Taapsee embodies the spirit of the modern Indian woman, playful at brunch, powerful at work, emotional with family and dazzling on the dance floor. Whether she’s the bridesmaid, the best friend, or the showstopper of the shaadi season, Swiss Beauty’s promise stays the same, “We got you, girl!”
“‘We Got You, Girl!’ isn’t just a line, it’s our brand promise,” said Swiss Beauty chief marketing officer Vidushi Goyal. “We’re celebrating women who express themselves fearlessly, with beauty that feels effortless, expressive, and empowering.”
Created by Famous Innovations, the campaign stands out for its authentic tone, one that refuses to dictate what beauty should look like. “Swiss Beauty doesn’t tell you how to look,” said Famous Innovations founding partner and creative head Sumit Chaurasia. “It simply says, ‘We got you, exactly as you are.’ That’s rare, and that’s real.”
From glossy lips and soft-focus bases to longwear statement eyes, the campaign captures this season’s biggest beauty trends, designed for the whirlwind of haldi mornings, sangeet nights, and never-ending dance floors.
Backed by digital buzz, influencer collaborations, and snackable social content starring Taapsee, Swiss Beauty’s “We Got You, Girl!” campaign sparkles with the kind of everyday confidence that’s made for every woman, and every moment she owns.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
