MAM
Swiggy’s director of marketing Umesh Krishna moves on
Mumbai: Swiggy’s director of marketing Umesh Krishna has moved on from the company after a four-year stint. He made the announcement with a social media post.
Krishna is a 360-degree marketer with expertise in digital strategy, performance marketing, brand management and media purchasing. Prior to Swiggy, he was associated with several companies like Ola and Bajaj Auto in senior marketing roles. In the past, he also worked with Bajaj Auto and Mahindra & Mahindra.
At Swiggy, Krishna was driving multi-moment marketing bringing together data, creative and media fronts. His role required him to define the addressable audiences, marketing budgets, and define/own marketing metrics.
Krishna has also helped Swiggy in developing brand architecture, brand assets, brand strategy, and creative strategy. He was part of the brand’s use of martech and adtech, along with media planning, and buying for television, print, radio, OOH and digital media. He also managed performance marketing for Swiggy’s private labels and cloud kitchens.
“I had always imagined that a separation from Swiggy would be painful. However, I walk into my last day at work feeling happy and content,” Krishna said in his LinkedIn post.
“Building teams and practices from scratch and making them work together at scale, was something I loved doing over the past few years. I loved it so much would like to go do this once again – different place and space, but once again,” he further said.
His next move is not yet known.
Brands
Tata Consumer Products faces Rs 98 crore tax demand
Income tax authorities raise significant demand for the 2022-23 financial year
MUMBAI: Tata Consumer Products Limited has received an assessment order from the income tax department involving a substantial financial demand. The order, issued by the assistant commissioner of income tax in Kolkata, was received by the company on 13 March 2026. It follows an audit of the income tax returns filed for the 2022-23 financial year, during which the assessing officer made specific additions and disallowances to the company’s reported income.
The total demand raised by the authorities amounts to Rs 98,03,33,930, a figure that includes both the principal tax amount and accrued interest. This disclosure was made by the company’s company secretary & compliance officer, delnaz dara harda, in a formal filing to the National Stock Exchange and BSE Limited on 14 March 2026. The filing was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
In response to the order, Tata Consumer Products has stated that it believes the demand is not maintainable under current law. The management has confirmed that the company is currently in the process of filing an appeal against the assessment. Furthermore, the company clarified that there is no immediate impact on its current financial standing, operations, or other corporate activities resulting from this specific order.
