MAM
Swiggy’s director of marketing Umesh Krishna moves on
Mumbai: Swiggy’s director of marketing Umesh Krishna has moved on from the company after a four-year stint. He made the announcement with a social media post.
Krishna is a 360-degree marketer with expertise in digital strategy, performance marketing, brand management and media purchasing. Prior to Swiggy, he was associated with several companies like Ola and Bajaj Auto in senior marketing roles. In the past, he also worked with Bajaj Auto and Mahindra & Mahindra.
At Swiggy, Krishna was driving multi-moment marketing bringing together data, creative and media fronts. His role required him to define the addressable audiences, marketing budgets, and define/own marketing metrics.
Krishna has also helped Swiggy in developing brand architecture, brand assets, brand strategy, and creative strategy. He was part of the brand’s use of martech and adtech, along with media planning, and buying for television, print, radio, OOH and digital media. He also managed performance marketing for Swiggy’s private labels and cloud kitchens.
“I had always imagined that a separation from Swiggy would be painful. However, I walk into my last day at work feeling happy and content,” Krishna said in his LinkedIn post.
“Building teams and practices from scratch and making them work together at scale, was something I loved doing over the past few years. I loved it so much would like to go do this once again – different place and space, but once again,” he further said.
His next move is not yet known.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
