MAM
Swiggy taps Vijay Bandhiya to drive growth from the CEO’s office
MUMBAI: Swiggy is tightening its execution engine, and it has picked a familiar strategy hand to do it. The on-demand major has appointed Vijay Bandhiya as director of CEO’s office, tasking him with driving growth and cross-functional initiatives across its core and emerging businesses.
Based in Bengaluru, Bandhiya will work out of the Group CEO’s office at Swiggy, partnering closely with senior leadership to accelerate execution across the Food Marketplace, Dineout and other strategic ventures within the Swiggy portfolio. The role is designed to cut across silos, aligning strategy with on-ground delivery as the company scales its next phase of growth.
Bandhiya joins Swiggy from Zepto, where he spent several years in the thick of a high-growth environment. During his stint, he held multiple leadership roles across the CEO’s office and strategy, including director, associate director and senior manager, working on business planning, execution and scale-up initiatives.
Earlier in his career, Bandhiya built his strategic toolkit at Redseer Strategy Consultants, and at Wipro within its global strategy team for Cybersecurity and Risk Services. He also gained early exposure through internships at Rakuten and A.P. Moller – Maersk, developing a foundation in analytics, programme management and cross-functional execution.
The appointment comes at a time when Swiggy is sharpening its focus on profitable growth while expanding its playbook across food, dining and allied consumer services. By bringing Bandhiya into the CEO’s Office, the company is signalling a push towards faster decision-making, tighter coordination and execution-led strategy, less slideware, more scale.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
