Ad Campaigns
Surf Excel’s latest TVC is all about keeping your inner child alive
Mumbai: Growing older comes with pre-conceived notions of ‘acting your age’ that one has been societally conditioned towards. But it is indeed the moments of letting the inner child out in spontaneous abandon that make our lives fuller. Surf Excel uses this thought in its latest Holi campaign to bolster its ‘Daag Achhe Hain’ brand proposition. The new TVC seeks to inspire us to keep our inner child alive and give into these playful impulses.
The 360 degree campaign film crafted by Carlos Creatives showcases a heart-warming bond between a little girl and aunt, with the former wanting to include her aunt in the animated festive celebration amongst children. When the little girl insists that her aunt join them, the aunt moves away, saying it’s not her age to play like them. How the child convinces the lady to drop her inhibitions and join in the fun and experience pure child-like glee forms the essence of the ad film. The film accompanied with the message ‘Jo Rang Bachpan Lautaye, Woh Rang Achhe Hain’ makes us examine the boundaries that keep us away from finding the joy of reliving our childhood.
“This year we wanted to steer our ‘Daag Achhe Hain’ towards bringing the inner child within each of us to life, and experiencing the joy of child-like abandon,” said Hindustan Unilever home care executive director Prabha Narasimhan, commenting on the launch of the campaign. “With our latest TVC campaign we aim to strike an emotional chord in a slice-of-life context that appeals to every adult. While the context in the film is that of Holi, the message is an all-pervasive one. We hope our consumers connect with it as much as we did while conceptualising it.”
The campaign goes live across TV and outdoor media from 1 March.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
