MAM
SureWaves appoints Amit Mudgil to as regional director
MUMBAI: The next generation media convergence SureWaves, has strengthened its core team by appointing Amit Mudgil as regional director – Ad Sales (North).
With over 12 years of sales experience across the media industry, Mudgil has previously worked for brands like Discovery Network Asia Pacific, Neo Sports Broadcast Pvt Ltd., Eenadu TV and Hindustan Times. He would be responsible for driving the company’s go-to-market strategy in the Northern region, while closely working with various clients and brands in the region.
Biman Dutta, who was earlier handling the role of regional director (North & East) would now be based in Kolkata and entirely focus on the Eastern region, while consolidating the company’s expansion in the Eastern states.
Commenting on the announcement, SureWaves CEO Mandar Patwardhan said, “We are delighted to welcome Amit Mudgil onboard. With his rich and varied experience, he brings with him a hands-on understanding of the media industry. Biman Dutta’s exclusive focus on the Eastern market, coupled with Amit Mudgil’s portfolio of handling Northern markets will help us in business expansion, explore untapped opportunities and strengthen our leadership position.”
Taking on his role at SureWaves, Mudgil said,“I am excited to be a part of SureWaves, and assume the responsibilities of sales in a highly dynamic and exciting region. SureWaves is a market leader in media technology and innovation and believe that with my experience in the media industry, I can contribute to the organization’s overall growth objectives.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
