MAM
SureWaves appoints Amit Mudgil to as regional director
MUMBAI: The next generation media convergence SureWaves, has strengthened its core team by appointing Amit Mudgil as regional director – Ad Sales (North).
With over 12 years of sales experience across the media industry, Mudgil has previously worked for brands like Discovery Network Asia Pacific, Neo Sports Broadcast Pvt Ltd., Eenadu TV and Hindustan Times. He would be responsible for driving the company’s go-to-market strategy in the Northern region, while closely working with various clients and brands in the region.
Biman Dutta, who was earlier handling the role of regional director (North & East) would now be based in Kolkata and entirely focus on the Eastern region, while consolidating the company’s expansion in the Eastern states.
Commenting on the announcement, SureWaves CEO Mandar Patwardhan said, “We are delighted to welcome Amit Mudgil onboard. With his rich and varied experience, he brings with him a hands-on understanding of the media industry. Biman Dutta’s exclusive focus on the Eastern market, coupled with Amit Mudgil’s portfolio of handling Northern markets will help us in business expansion, explore untapped opportunities and strengthen our leadership position.”
Taking on his role at SureWaves, Mudgil said,“I am excited to be a part of SureWaves, and assume the responsibilities of sales in a highly dynamic and exciting region. SureWaves is a market leader in media technology and innovation and believe that with my experience in the media industry, I can contribute to the organization’s overall growth objectives.”
Brands
MakeMyTrip partners with OpenAI to boost AI-powered travel planning
Conversational AI now guides travellers from inspiration straight to booking
GURUGRAM: MakeMyTrip, India’s leading online travel company, has teamed up with OpenAI to bring a fresh twist to AI-driven travel planning. The collaboration integrates OpenAI’s APIs into MakeMyTrip’s app, making it easier than ever for travellers to move from chatting about dream trips to booking them.
The move centres around MakeMyTrip’s Myra interface, a GenAI trip planning assistant that now handles over 50,000 conversations a day in languages ranging from English and Hindi to Tamil, Telugu and Bengali. Myra helps travellers explore options, create itineraries and book flights, hotels and extras without the usual hassle of searching and filtering.
MakeMyTrip co-founder and group CEO Rajesh Magow said, “With OpenAI, we turn curiosity into confident decisions. When travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process. AI combined with our travel data makes it possible to deliver personalised, bookable options at scale.”
OpenAI managing director- international Oliver Jay added, “MakeMyTrip is showing how AI can make travel planning feel more like a conversation than a chore. Advanced AI isn’t just about back-end efficiencies, it’s about transforming the way travellers experience and engage with the platform.”
MakeMyTrip has long invested in AI across the travel lifecycle, from inspiration and discovery to booking and post-sales support. Nearly half of Myra’s queries now come from tier-2 and smaller cities, and voice interactions are booming outside metros, making AI travel assistance more accessible than ever.
With this partnership, MakeMyTrip is not just keeping up with AI trends, it’s aiming to lead the way, turning every traveller’s whim into a smooth, bookable adventure.
