Serena Menon, Netflix’s head of PR exits, likely to join Prime Video & Amazon MGM

MUMBAI: Serena Menon is turning the page on a seven year run at Netflix, stepping down as director, public relations, India to join Prime Video and Amazon MGM Studios.

Her exit comes shortly after Das moved on as head, brand PR, prime video Apac, signalling a wider shuffle within Amazon’s streaming communications set up.

At Netflix, Menon most recently led the India publicity team, shaping the streamer’s reputation in one of its most competitive markets. As director, public relations, India, she oversaw strategy, brand positioning and high impact earned campaigns for both homegrown originals and international titles.

Before that, she served as director, photo and av studio, asia pacific, managing creative teams across India, Japan, Korea, Australia and New Zealand, Taiwan and Southeast Asia. The brief was ambitious: craft the story behind the story and strengthen title campaigns with compelling visual narratives.

Her Netflix journey began in 2018 as manager, visual communications, India. She later became India lead, photo and av studio, building the team from scratch and putting in place the processes that helped scale operations in a fast growing market.

Prior to streaming, Menon built her editorial credentials at Elle Magazine as managing editor and associate editor, leading film and lifestyle coverage while collaborating on brand led initiatives. She earlier spent over six years at Hindustan Times, rising through roles including staff writer, senior staff writer, principal correspondent and assistant editor.

With a career that bridges newsroom rigour and global brand storytelling, Menon now steps into Amazon’s studio fold at a time when streaming competition is only getting sharper. Her next chapter promises to be as closely watched as the premieres she once publicised.