Ad Campaigns
Supertails marks International Dog Day with new campaign
Mumbai: Homegrown digital pet care startup Supertails has come up with a new campaign for International Dog Day celebrated on 26 August every year. The digital campaign celebrates the little joys of dog parenthood.
Addressing people who think they may not be cut out for pet parenthood because of their perceived inability to communicate with them, Supertails used this opportunity to say that it takes only love to understand a pet. “Aaja”, “Vaa”, and “Come” all mean the same to a dog who’s being called with affection.
Commenting on the campaign launch, Supertails’ co-founder, Varun Sadana said, “In the last two months, we have conducted over 2000 online vet consultations and interacted with over 5000 pet parents from across the country. This language diversity was one of the most beautiful insights we got from our interactions. The campaign highlights the diversified culture of India, and how pets bring it all together. Where else will you find a Golden Retriever who responds to Gujarati in one part of the country, and to Kannada in another!”
The campaign video is dedicated to young pet parents whose mundane days are brightened up by the presence of dogs. The brand is also launching the first edition of ‘Superwag 21’ to mark the occasion.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
