Ad Campaigns
Sunny Leone joins ChocolateX as brand ambassador
Mumbai: ChocolateX, India’s first all-natural aphrodisiac chocolate brand, has appointed Sunny Leone as its brand ambassador to help reshape conversations around intimacy and self-care. Through her influential presence, ChocolateX aims to destigmatise sexual health with its unique offering—chocolates designed to enhance libido and pleasure naturally.
ChocolateX founders, Rafi, Karthik, Srinivasa, Ravi, and Rama, crafted the brand to offer a wellness-centric alternative to conventional intimacy solutions. With natural ingredients like Shilajit, Ashwagandha, and Orchis Latifolia Extract, these chocolates deliver a safe and effective solution for enhancing intimate experiences without artificial additives or side effects.
Understanding shifting perspectives among India’s 25-45 age demographic, ChocolateX intends to create a comfortable space for consumers seeking natural ways to enrich wellness. “ChocolateX helps by enhancing connections and promoting overall wellness, creating a space for individuals and couples to explore and enrich their intimate relationships,” said ChocolateX, co-founder, Rafi.
Sunny Leone’s role as the face of ChocolateX aligns with the brand’s vision to normalise intimacy discussions. “Sunny’s vibrant personality and openness around conversations of self-expression made her a perfect match for ChocolateX. Her connection with a wide audience, especially in the wellness space, complements our goal of reaching people who value authenticity and are ready to embrace a more open dialogue around intimacy,” added Rafi.
The collaboration will see bold social media campaigns, captivating visuals, and storytelling aimed at breaking taboos around sexual wellness and celebrating India’s cultural legacy in intimacy. With this launch, ChocolateX is sparking a broader, healthier dialogue around intimacy, fostering acceptance, and emphasising its commitment to natural wellness.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
