Brands
Manforce brings Manasvi Mamgai on board as its brand ambassador
Actor joins Sunny Leone, AI avatar Myra Kapoor in new phase of storytelling
NEW DELHI: Manforce Condoms, the flagship sexual wellness brand from Mankind Pharma, has signed Manasvi Mamgai as its newest brand ambassador, marking a fresh push to evolve its messaging for a more modern audience.
Mamgai, who rose to prominence after winning Femina Miss India World 2010 and has since built a presence across film and global platforms, is expected to bring a confident, contemporary voice to the brand’s communication.
She joins an existing line-up that includes Sunny Leone and the AI-powered persona Myra Kapoor, reflecting the brand’s mix of familiarity and forward-looking storytelling. The move signals a shift towards sharper product-led narratives while retaining Manforce’s signature bold tone.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said Manasvi Mamgai’s persona aligns well with the brand’s evolving focus. “As we move towards a more product-focused approach, her presence will help us communicate in a way that feels both authentic and compelling for today’s audience,” he noted.
For her part, Manasvi Mamgai said the association resonates with her own beliefs around awareness and responsible conversations. “I am delighted to be associated with Manforce, a brand that has consistently promoted awareness while evolving its narrative towards more meaningful communication,” she said.
Over the years, Manforce has positioned itself at the forefront of conversations around intimacy and self-expression, often breaking taboos in a traditionally conservative category. With Mamgai on board, the brand is looking to deepen that connection while appealing to a new generation of consumers.
As competition in the sexual wellness space intensifies, Manforce’s latest move suggests it is not just adding a new face, but sharpening its voice for what comes next.
Brands
ABBY Awards 2026 names Akali, Tulsian, Chakravarty as jury chairs
The Ad Club taps top creative leaders as Goafest 2026 jury line-up takes shape
MUMBAI: The Ad Club has unveiled the jury chairs for the ABBY Awards 2026, powered by The One Club for Creativity and The One Show, bringing together a mix of seasoned creative leaders across key categories.
Praful Akali, founder and MD of Medulla Communications, will chair the Health category. Known for his strong track record in healthcare communications, Akali has picked up multiple global honours over the years, including wins at Cannes Lions Health, Clio and the Effies. His campaigns, such as Last Words and Last Laugh, have been recognised for blending creativity with measurable effectiveness.
In the Design category, Neha Tulsian, founder and executive creative director of NH1 Design, takes the helm. Tulsian brings a global perspective shaped by experience across London and India, along with stints on juries for D&AD, ADC Awards and Pentawards. Her work focuses on strategic branding that drives business outcomes, and her studio has earned multiple international accolades.
Meanwhile, Ashish Chakravarty, managing partner and chief creative officer at Garage Worldwide, will chair the Audio and Radio category. With over two decades in the industry, Chakravarty has amassed more than 500 awards globally and was recently ranked the top creative professional in India by Campaign Brief Asia.
The appointments come as preparations gather pace for Goafest 2026, where the ABBY Awards will be held from May 20 to 22 at Taj Cidade de Goa Horizon.
With a jury line-up that blends experience, global exposure and category expertise, this year’s ABBY Awards look set to raise the bar for creative excellence, while keeping a sharp eye on work that delivers both impact and effectiveness.
