Brands
Sunita Ahuja’s witty marriage jibes steal the show on MasterChef India
MUMBAI: MasterChef India turned its kitchen into a high-spirited kitty party as Sunita Ahuja, wife of Bollywood star Govinda, brought glamour, humour and candid life advice to the cooking reality show.
The upcoming episode featured a lively exchange between Sunita, chef Vikas Khanna and contestant Saishree, as discussions drifted from recipes to marriage and career ambitions. When Saishree said she wanted to prioritise building her business before tying the knot, Sunita applauded the sentiment, joking that marriage often leads to “Barbadi” and urging the young contestant to stand on her own feet first.
The banter intensified when Vikas Khanna suggested that while careers matter, marriage remains a beautiful milestone. Quick to pounce, Sunita asked the celebrity chef why he himself had not married yet, prompting laughter across the MasterChef kitchen.
Khanna responded that personal connection mattered more to him than rushing into marriage. Unconvinced, Sunita teased that she would now find him a suitable bride, cheekily asking whether he wanted someone like her, even better, or simply “shareef”.
The exchange ended on a charming note when Khanna paid Sunita a glowing compliment, drawing cheers from contestants and guests alike.
The episode forms part of MasterChef India’s special week, airing Monday to Friday at 8 pm on Sony Entertainment Television and streaming on Sony LIV.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
