MAM
Sunil Gadgil is Nivea India director- marketing
MUMBAI: Skin care brand Nivea India has appointed Sunil Gadgil as the marketing director of the Indian Operations.
Gadgil joins in from Bausch and Lomb India where he was heading the marketing function.
Nivea India MD Rakshit Hargave said, “We are delighted to welcome Sunil to the Nivea family. Sunil is a respected member of the marketing industry and his expertise combined with our insights will help us take Nivea to the next level in the coming years”.
On his new role Gadgil added, “NIVEA has immense potential and a great image. As kids we all have used Nivea products and have sentiments attached to the brand so the moment I got an opportunity to be a part of Nivea I had to take it. I am very excited to be a part of the team for more than one reason and would want to contribute in Nivea‘s journey to the next decade.”
Gadgil comes in with over 14 years of experience of which over 10 years have been spent in the marketing function across hair and personal care, vision care, household care and credit cards.
Prior to this he has worked with Asian Paints, Marico, Godrej Sara Lee and GE Money.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
