MAM
Suniel Shetty becomes face of World Series Hockey
MUMBAI: After previously serving as the brand ambassador of the Indian hockey, actor Suniel Shetty has agreed to become the face of Indian professional hockey league, World Series Hockey, in which he also co-owns the Karnataka Lions franchise along with Sporting Ace, which is part of Zentrum Group.
The popular Bollywood action hero, a passionate sports buff, will do extensive promotions for the hockey championship which boasts of prize money of Rs 100 million. WSH will be held from 29 February to 2 April featuring 59 matches to be played between eight teams.
Shetty said it was a great opportunity to be part of this path-breaking event which could change the course of Indian sports.
The actor said, “World Series Hockey is an idea whose time has come. Hockey is the only sport that has brought glory to India on numerous occasions at the Olympics, and the time has come for us to recognise and support the sport through a world-class league featuring all the global champions.”
The eight venues for the inaugural edition of the league are Bangalore, Bhopal, Chandigarh, Chennai, Delhi, Jalandhar, Mumbai and Pune. Chandigarh Comets will face-off against Bhopal Badshahs in the first tie of the tournament on their home ground.
Said Nimbus Sport COO Yannick Colaco, “We are thrilled to have Anna (Suniel Shetty) as the WSH brand ambassador. He is one of the few actor-celebrities committed to promoting sports and his fondness for hockey in particular is well known. We look forward to a win-win partnership and will launch an aggressive 360-degree consumer marketing campaign shortly.”
The eight WSH teams are Bhopal Badshahs, Chandigarh Comets, Chennai Cheetahs, Delhi Wizards, Karnataka Lions, Mumbai Marines, Pune Strykers and Sher-e-Punjab.
Nimbus and IHF, the organisers, are yet to announce the franchise owners for Bhopal Badshahs, Chandigarh Comets and Sher-e-Punjab.
MAM
Pee Safe launches Comfort Range, signs Smriti Mandhana
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
MUMBAI: Comfort isn’t a luxury, it’s a power play, and Pee Safe is batting firmly in that direction with a campaign that puts ease front and centre. The brand has rolled out its latest digital video campaign, #BeInYourComfortZone, alongside the launch of its new Comfort Range, while bringing on Smriti Mandhana as brand ambassador. The move ties product innovation with a broader narrative around confidence, positioning comfort not as an afterthought but as a daily essential.
The campaign leans into relatable, everyday moments where discomfort quietly chips away at confidence. Through a storytelling-led approach, it highlights how the right hygiene solutions can restore control and ease turning what is often a private concern into a more open, mainstream conversation. By doing so, the brand also nudges at long-standing taboos around intimate hygiene, framing comfort as both physical and emotional.
At the product level, the Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, designed to cater to different stages of the menstrual cycle. The emphasis is on combining protection with wearability products that promise freshness and reliability without disrupting daily routines.
Mandhana’s association adds a layer of credibility and cultural resonance. Known for her composure under pressure, she mirrors the campaign’s core message: confidence begins with feeling at ease. The choice of ambassador also signals Pee Safe’s intent to connect with a younger, more vocal audience that values both performance and authenticity.
The campaign marks a shift in tone for the category. Instead of focusing purely on functionality, Pee Safe is attempting to reframe hygiene as an enabler of confidence subtle, personal, yet impactful.
In a market often defined by hushed conversations, the brand is turning up the volume just enough to make one point clear: when comfort clicks, confidence follows.
