MAM
Sunfeast Marie Light with Jyotika, challenges couples to display both their names on house nameplates
Bengaluru, July 30, 2025: Sunfeast Marie Light and celebrated actress Jyotika come together in a new initiative to inspire couples to celebrate their partnerships as equals. It brings to light the importance of shared recognition in every aspect of life, starting from something as simple as a nameplate outside their house. After a grand success in Tamil Nadu where 3lakh+ people pledged to have both names on the nameplate, campaign is now extended to Karnataka.
A survey conducted by Sunfeast Marie Light reveals that two-thirds of households in Karnataka do not have both partners’ names on the nameplate. Through this initiative the brand aims to encourage couples to recognize and celebrate their shared contributions and highlight the importance of strong partnerships, by having both partners’ names on the nameplate.
The brand is urging consumers to give a missed call on 1800-315-7837 and pledge to the cause of having both partners’ names on the nameplate. The brand is also facilitating the consumers who don’t have both partners’ names on their nameplate, to make a customized nameplate design.
Speaking about the latest campaign, ITC Foods chief operating officer for the Biscuits & Cakes Business, Ali Harris Shere said, “Sunfeast Marie Light champions the idea of a strong team in every household. In a relationship, both partners play an equal role in strengthening the bond. More often than not, it is the light moments spent with each other, that strengthen the bond between husband and wife. With this initiative, we are pushing this idea further and attempting to bring about a change in the society. Having both husband and wife’s name on the nameplate is perhaps a small gesture, but speaks volumes of the shared partnership.”
In the ad featuring Jyotika, Jyotika’s husband surprises Jyotika by showing their nameplate to her, with both their names on it, symbolizing their equal partnership. A light-hearted moment ensues as they discuss the nameplate. It ends with Jyotika mentioning that such small steps help build a strong team. Jyotika appeals to the viewers to bring a change by having both partners’ names on their nameplates.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
