Brands
Summercool turns up the heat with film tie-up
MUMBAI: Love gets breezy when Bollywood meets a home appliance brand. Summercool has stepped into the spotlight with a playful branding collaboration for the upcoming romantic comedy De De Pyaar De 2, starring Ajay Devgn and Rakul Preet Singh, turning cool comfort into a cinema-friendly crowd pleaser.
The Delhi-based brand has launched a fresh campaign titled Summercool life bnaye wonderful, blending star power with its fast-growing range of cooling appliances. As brand ambassador, Ajay Devgn appears in a new set of ads alongside Rakul Preet Singh, with premium footage from the film releasing nationwide on 14 November 2025.
Directed by Anshul Sharma and featuring Ajay Devgn, Rakul Preet Singh and R. Madhavan, De De Pyaar De 2 continues its signature mix of humour, generational clashes and tangled relationships. Summercool’s campaign will run in major cinema halls before screenings, ensuring strong on-ground visibility and tapping directly into the film’s pre-release buzz.
According to the company, the partnership forms a key part of a wider integrated marketing strategy aimed at reinforcing Summercool’s youthful and relatable identity. The ads are already airing on television, trending on YouTube and circulating across social media. Large hoardings featuring the lead pair have also been placed across metropolitan cities to strengthen the brand’s presence during the busy festival and wedding season.
Ashutosh Gupta, director of sales and marketing at Summercool appliances, said the collaboration is “a celebration of Indian creativity and confidence”. He added that as a homegrown brand, Summercool aims to connect emotionally with modern Indian consumers while showcasing the blend of trust and innovation that defines its products.
With this film-inspired campaign, Summercool hopes to keep the nation feeling stylish, smart and unmistakably cool, both on screen and at home.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
