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Sujata stirs up growth with Akshaya Vasishth as new marketing head

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MUMBAI: Sujata Appliances has turned up the marketing heat with the appointment of Akshaya Vasishth as chief marketing officer (CMO) for its appliances division. Known for its robust mixer-grinders, the brand is now expanding into a premium range of small domestic appliances and Vasishth is expected to be the force that propels this next phase.

With over 18 years of experience leading brand growth across global FMCG giants like Sun Pharma, Abbvie APAC, Himalaya Wellness, and Hamdard Foods, Vasishth brings serious marketing muscle to the table. He has also worn the entrepreneurial hat as the founder of the digital health platform GCC+ and is an alumnus of IIM Lucknow.

“Akshaya’s dynamic leadership and deep marketing expertise come at a pivotal time for us as we expand into new categories and premium segments. His strategic vision will be instrumental in strengthening Sujata’s brand presence and driving the next phase of growth.” says Management, Sujata.

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“Akshaya’s dynamic leadership and deep marketing expertise come at a pivotal time for us as we expand into new categories and premium segments. His strategic vision will be instrumental in strengthening Sujata’s brand presence and driving the next phase of growth,” said Sujata Appliances chief marketing officer Akshaya Vasishth.

Established in 1979, Sujata Appliances has long been a household staple in Indian kitchens. With its recent foray into hand blenders, breakfast appliances, and irons, the brand is evolving from a functional favourite to a premium lifestyle choice. Under Vasishth’s leadership, the company aims to blend innovation, digital transformation, and expansion into a recipe for long-term success.

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MAM

Visa appoints Suresh Sethi as India country head

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MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.

The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.

Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.

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His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.

As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.

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