MAM
Sudarshan Banerjee to lead Ignite Mudra
MUMBAI: Sudarshan Banerjee, currently VP at Mudra India, will head Ignite Mudra from 1 April 2011.
Banerjee will be replacing Chandan Nath who will continue with the group as an advisor.
Says Ignite Mudra CEO Mudra Group COO Pratap Bose, “The time is right for us to push aggressively for exponential growth. Chandan has built an excellent base that we can now build on. We have a young passionate team which under the able stewardship of Sudarshan will propel Ignite Mudra as the ‘Agency of Choice‘ for entrepreneurs who want to build value for their brands.”
Before joining Mudra, Banerjee was working with Genesis Advertising VP and GM, Mumbai for 1 year and 2 months.
Prior to that, he was at Saatchi & Saatchi Advertising, as associate vice president and client servicing, and handled the accounts of TVS Flame and aol.in.
Banerjee has also worked with Grey, Bates 141, iContract, MediaCom, MEC (then Zenith Media), and MPG.
Adds Nath, “I have been steering the Ahmadabad office for the last 7 years, and for the last two years I have led “Ignite Mudra”. I welcome the opportunity to move on to a more strategic role within the Mudra Group and contribute to its growth agenda. I will continue to consult and mentor the Ignite team.”
Brands
Beardo unveils new film for Godfather fragrance
Danish Pandor leads cinematic campaign spotlighting power and comeback narrative.
MUMBAI: Power doesn’t always shout sometimes, it just walks back in and takes its seat. Beardo has rolled out a new campaign film for its flagship Godfather fragrance, bringing a cinematic lens to one of its most recognisable products. The film stars Danish Pandor, fresh off his portrayal of Uzair Baloch, and leans into a narrative built on quiet authority, tension, and a long-anticipated return.
Set in an abandoned den with an unclaimed throne, the film unfolds through whispers and restrained drama, culminating in a reveal that favours presence over proclamation. The storytelling mirrors the positioning of the Godfather fragrance itself, an enduring bestseller in the men’s grooming category, known for its bold, woody-spicy profile and appeal across age groups.
Rather than opting for a traditional feature-led approach, the brand leans into mood and mythology. Pandor’s performance anchors the film’s central idea of an anti-hero reclaiming control, aligning with the fragrance’s identity as a symbol of dominance and self-assured masculinity.
Conceptualised by Beardo’s in-house team, the campaign has been released across Instagram and Youtube, reflecting a broader shift towards content that blurs the line between advertising and entertainment particularly for digital-first audiences.
The fragrance itself blends mint, lemon, geranium, vetiver, and musk, designed to be long-lasting and versatile. But the campaign makes it clear: this isn’t just about scent notes, it’s about signalling presence.
In a category crowded with claims, Beardo’s latest play doesn’t try to be louder. It simply leans into the idea that the real ‘OG’ doesn’t announce itself, it’s felt.
