MAM
Suck it up in style as Portronics Mopcop 4 powers through the mess
MUMBAI: Portronics, India’s homegrown gadget darling, has unleashed its latest clean machine the Mopcop 4, a vacuum cleaner that doesn’t just sweep you off your feet, but sucks everything beneath them with a vengeance. With 18,000 Pa of suction might, dual power modes, and a digital LED display, this portable powerhouse has its sights set on becoming your new domestic MVP.
The Mopcop 4 isn’t your average vacuum, it’s the fourth-gen fix for fuss-free cleaning. Whether you’re vanquishing crumbs in your car, fending off pet fur on your sofa, or zapping dust in your keyboard, it’s built to do it all. Thanks to its 2000mAh rechargeable battery, you can go cordless around the house or plug it directly into your car’s DC power socket for uninterrupted power-on-the-go.
And if you thought vacuums couldn’t get any smarter, think again. This one flaunts a real-time LED digital display that shows battery life and suction levels. There’s even a built-in flashlight, because let’s face it dust loves the dark.
Need more versatility? The Mopcop 4 arrives armed with multiple attachments, a floor brush, nozzle, extended hose, and even a mini blower mode for those sneaky specks in crevices. And yes, the HEPA filter is washable, so you’re not just cleaning your space, you’re purifying the air while you’re at it.
Priced at Rs 2,749, the Mopcop 4 is available on Portronics.com, Amazon.in, Flipkart.com, and across leading online and offline stores. It even comes with a 12-month warranty, just in case your dust bunnies decide to fight back.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
