Suchita Salwan joins Airtel as chief customer officer

MUMBAI: Airtel has welcomed Suchita Salwan as its new chief customer officer, bringing a wealth of experience from India’s startup and luxury sectors. She will spearhead growth and brand strategy across Airtel’s B2C portfolio.

Salwan, founder of lifestyle platform LBB, which was acquired by Nykaa in 2022, has a decade-long track record of building brands and driving engagement. At LBB, she scaled revenues by 100 per cent in a single year and grew the platform to reach over 70 million users monthly. She also led Nykaa Luxe and Nykaa’s content and brand marketing teams, delivering innovative campaigns that blended data-driven insights with consumer storytelling.

Thrilled about her new role, Salwan said, “Airtel offers impact, independence, and people at a scale few companies can match. I’m looking forward to building with a team known for resilience and ambition.”

Her appointment marks another high-profile hire for Airtel as it continues to sharpen its customer experience and brand presence in a fiercely competitive telecom market. With Salwan at the helm, Airtel is set to combine creativity with strategy, bringing fresh energy to its consumer-facing operations.