Brands
Street Wear Cosmetics relaunches & expands its product portfolio
Mumbai: Street Wear announced that it is relaunching with a focus on high-quality products backed by the brand idea #NodoubtNoLimits. The brand aims to give every consumer the confidence to celebrate their individual beauty & values, unlike other brands which believe in celebrating celebrities.
To amplify the relaunch, Street Wear will engage in an influencer campaign with the theme #Lipsdontshy and will be working with influencers, and bloggers across social media platforms, where they can express their creativity through lip art. Furthermore, a powerful brand video will also be launched to bring the brand essence alive by reinstating the significance of expressing and embracing one’s uniqueness at home, work, or on the streets.
The new range of products spans multiple make-up categories, using unique formulations extremely suitable for the Indian skin type and in sync with the aspirations of the highly aware new-age consumers who embrace new ideas. Its all new long wear stay-on foundation, which has an oil-free formula, is sweat-free and long lasting, will allow consumers to face the world confidently.
The products will be available on all major e-commerce platforms and retail stores across India. Streetwear is also entering a unique distribution partnership with Nykaa D.
Commenting on the relaunch, Umesh Modi Group chairman Umesh Modi said, “We continue to invest in the Indian beauty market with the best of global brands. With the new look Street Wear, we offer the modern consumers with not only world class products but also a brand they connect with – the one which makes them break the stereotypes on beauty, gender, skin colour, roles & behaviour. Street Wear will continue innovating and launching many new colour cosmetics products in the coming months.”
Brands
Aman Gupta’s OFF/BEAT secures Rs 100 crore seed funding round
Bessemer backs new venture betting on AI and India’s digital shift
MUMBAI: Aman Gupta has raised Rs 100 crore in seed funding for his new venture OFF/BEAT, with Bessemer Venture Partners leading the round as it bets on a new wave of AI-led, consumer-first businesses in India.
The funding marks an early but significant push for OFF/BEAT, which is positioned to tap into a rapidly evolving market shaped by a digitally native generation and advances in artificial intelligence. The venture aims to build at the intersection of culture and technology, where brand identity and innovation increasingly go hand in hand.
Gupta, best known for co-founding boAt and scaling it into a Rs 3,000 crore-plus business, is now looking to apply those learnings to a new playbook. His focus this time is not just on building a consumer brand, but on leveraging AI and global networks to accelerate growth.
OFF/BEAT founder Aman Gupta said, “Having built from scratch before, I know what capital can do and what it cannot. This time, I was looking for partners with a global perspective who can help me leverage technology and AI, because that is where the future lies. Bessemer’s track record with companies like Anthropic, Shopify, Canva and LinkedIn says it all.”
The choice of investor reflects that ambition. Bessemer Venture Partners has backed global technology players such as Anthropic, Shopify, Canva and LinkedIn, bringing not just capital but strategic support and global reach.
Bessemer Venture Partners partner Anant Vidur Puri said, “We back founders who see around corners. Aman saw how a new India would come to think about aspiration, identity and quality, and built boAt as proof. He is now applying that same instinct to a market being reshaped by AI and by a generation with entirely new expectations.”
The investment comes at a time when India’s startup ecosystem is being reshaped by both consumer behaviour and technological disruption. Founders are increasingly expected to understand not just products, but the cultural shifts that drive adoption.
For OFF/BEAT, the journey is just beginning, but the signal is clear. In a market where attention is fleeting and expectations are rising, building something truly distinctive may be the only way to stay on beat.
