New 3 in 1 protection range backed by influencer campaign targets active consumers.
Limited edition menu runs till 5 July with premium basmati rice and 23 shahi spices
1,500 participants across four cities test fries at 30, 45 and 60 minutes.
The ecommerce platform collaborates with influencers, including Mira Kapoor, for the campaign.
Street Wear is also entering a unique distribution partnership with Nykaa D.
