Brands
‘Stop looking at me,’ says HP Spectre’s OOH campaign
MUMBAI: Fresh ways herald new products. To inform and educate the customers about HP’s new laptop range Spectre that boasts of being the thinnest laptop, the brand has executed an OOH Campaign in three key cities — Delhi-NCR, Mumbai and Bangalore. Milestone Brandcom is its OOH partner in the initiative. In line with the product proposition, out of home space has also been reinvented by taking large and impactful media in the three metros.
Milestone Brandcom senior VP Ravi Ambrose commented saying, “The core idea behind the campaign was not just to be visible or convey the message to the core TG (target group) but also to be visible with an impact. That was the starting point. We put some serious energy in terms of identifying the sites. Plus, the messaging is also not the same all across. We have contextually changed the message to be able to engage the TG more meaningfully and not just strike a one-way conversation with a mere product messaging. e.g. “Stop Looking at me or you will miss your plane’ at the airport and ‘Stop looking at me or you will be late’ on the road”.
In Gurgaon, the Rapid Metro train has been wrapped with HP Spectre branding which looks ravishing. Cluster hoardings have been put up to make it an impactful campaign. High Impact Airport media has also been taken to cater to the affluent.
The powerful creative on all the impact media taken across the board is grabbing more and more eyeballs each day. The campaign has got great feedback. The HP campaign has taken OOH to a new standard of execution.
Brands
Hyundai India posts record February sales of 66,134 units
Domestic sales hit 52,407 (plus 9.8 per cent YoY) and exports 13,727 (plus 24.8 per cent YoY) in Feb 2026.
MUMBAI: Hyundai India just floored the accelerator because when February sales hit an all-time high, even the calendar wants to take a victory lap. Hyundai Motor India Limited (HMIL) reported its highest-ever February sales since inception, clocking 66,134 units in February 2026, a robust 12.6 per cent year-on-year growth. The figure comprises domestic sales of 52,407 units (up 9.8 per cent YoY) and exports of 13,727 units (up 24.8 per cent YoY), marking the strongest February performance for both total and domestic volumes in the company’s history.
HMIL MD & CEO Tarun Garg said, “We kicked-off 2026 on a high note achieving our highest-ever monthly sales in January and the momentum continues in February. With a total sales (domestic plus exports) of 66,134 units, the highest for any February in our history, we posted a robust growth of 12.6 per cent YoY. This includes domestic sales of 52,407 units, also the highest-ever February sales since inception.”
The results reflect HMIL’s strong product momentum, growing export footprint, and focus on connected technology and ownership experience as the company nears 30 years in India. As one of the country’s leading passenger vehicle makers, the February numbers underline sustained demand across segments and markets, with exports showing particularly sharp acceleration.
In a market where every month counts toward yearly targets, HMIL’s February surge isn’t just a number, it’s proof that when the road gets busy, Hyundai knows exactly how to keep the pedal down and the smiles wide.
