Brands
Stop judging #SheForHer
MUMBAI: “#SheForHer” is about letting the women be comfortable in what they identify with. A digital video campaign launched on Women’s Day drives a positive message to uplift the gender towards a brighter tomorrow. Before the acceptance from the entire world, we need to accept each other. The film ridicules the judgment we pass on to each other and gives us a perspective to think differently.
The campaign is launched by Gypsy Moth, a creative agency based in Bangalore as its first in-house film and produced by Green Apple Films. Gypsy Moth is founded to story tell the brands in the most engaging form.
Gypsy Moth founder & creative director Priyanka Chugh expresses her excitement releasing the film on International Women’s Day, “We happen to have an all women crew to work on the film which made it a very interesting journey. Launching an occasion driven film, is our first step to create in-house content and a YouTube channel to engage viewers online. We believe if our stories trigger emotions in our viewers, we consider our job is done. In future, we would like to associate with brands who want to send out a strong message through the art of storytelling.”
Film writer & director Diksha Grover talks about the story and screenplay being the integral part of the film, “The film celebrates the joy of valuing the woman in front of you and supporting her in the simplest of manner. Every character & situation tries to highlight the point that the fight isn’t against each other. Its only when we stand by each other, do we bring out the best of being a woman.”
DOP Preetha shares her experience of shooting the film’ “We captured every scene in its purest form to make it look real so everyone can easily relate to the situation. When I read the script, I knew this was a simple yet powerful film and I would love to be associated with something like this. I hope the message reaches the audience and triggers a change.”
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
