Brands
Stitch perfect Lakshita marks 24 years with style soul and sweet discounts
MUMBAI: A capsule a cause and a closet full of thanks. Lakshita, the homegrown fashion brand known for dressing India’s multitasking women in breezy silhouettes and bold statements, has hit a stylish milestone 24 years of empowering design. To celebrate its journey, Lakshita is dropping a limited-edition 24-piece capsule collection that’s less catwalk and more soul talk. Each piece threads together one of six defining values from the brand’s new manifesto: the Power to Move, Express, Own, Rise, Choose, and the Power of Comfort.
Commenting on Lakshita completing 24 years Lakshita co-founder and managing director Sachin Kharbanda said, “Lakshita was built on the belief that when you understand a woman’s life, you design differently, and our in-house manufacturing is the backbone of this intent. It gives us the power to listen closely, respond swiftly, and deliver consistently. For 24 years, we’ve crafted pieces inspired by the confidence and stories of women who move through life with grace and grit. These 24 pieces are a tribute to them. And as we enter our next chapter, we do so with the same promise: fashion that feels deeply personal, rigorously made, and unapologetically purposeful.”
From airy day-to-night co-ords to prints that speak louder than words, the collection captures the essence of women who juggle roles, chase dreams and still pause to tie their dupatta just right. These aren’t just garments, they’re love letters to confidence in motion.
And because no birthday’s complete without gifts, the brand is rolling out some generous ones for its loyal tribe. In stores, shoppers get up to 30 per cent off plus an additional 24 per cent, while the website serves a jaw-dropping 40 per cent off plus 24 per cent extra. Consider it a fashion-forward thank you note written in stitching and signed with style.
More than just a collection, this 24th anniversary drop is a statement: that when fashion listens to women, it doesn’t just clothe them, it champions them. Available later this month across Lakshita stores nationwide and on their official website, the collection invites customers to shop not just as buyers, but as co-authors in a story still being stitched.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
