Ad Campaigns
Sterling wins Creative Media Award for #WhatIReallyReallyWant
MUMBAI: Sterling Media, an international business and communications consultancy head-quartered in London, was presented the prestigious Creative Media Award at the Asian Media Awards 2016 for the #WhatIReallyReallyWant campaign, which they launched with partners Project Everyone. The award is the second consecutive accolade awarded to Sterling Media by Asian Media Awards. Sterling CEO & MD Natasha Mudhar was presented the Media Personality of the Year Award in 2015.
Sterling Media orchestrated the entire global communications campaign for the short film #WhatIReallyReallyWant which received a staggering 150 million views and more than 1.6 million YouTube views in the first few days of launch. The film was also shared by global names including Victoria Beckham, Richard Branson and Emma Watson.
On the 20th anniversary of the release of the Spice Girls’ Wannabe video, an updated version of “#WhatIReallyReallyWant” was launched in July 2016 marking 20 years of Girl Power. The film reflected the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. The film was directed by MJ Delaney of Moxie Pictures and featured artists from around the world including Gigi Lamayne and Moneoa from South Africa, Seyi Shay from Nigeria, Bollywood actress Jacqueline Fernandez from Sri Lanka, M.O from the UK, Taylor Hatala from Canada and Larsen Thompson from the USA.
The viral video launched online and in cinemas all over the world with a call to action for people everywhere to share a picture of #WhatIReallyReallyWant for girls and women.
Speaking about the award, Mudhar said,“On behalf of everyone at Sterling Media we are so thankful to the event organisers, and the esteemed judges for awarding us this wonderful accolade for the short film we launched with our partners Project Everyone – #WhatIReallyReally Want.
Sterling has been engaged in a number of other high profile projects. These include the launch of a $9 trillion bauxite project in New Guinea; directing the global communication strategy for the US Government’s GODAN (Global Open Data on Agriculture & Nutrition) Summit 2016 – the largest-ever event dedicated to open data in agriculture and nutrition to end hunger; the launch of the Worlds Largest Lesson India initiative which aims to teach every child in India a lesson about the Sustainable Development Goals; and managing the India and Africa strategies for the Jamie Oliver Food Foundation to tackle child malnutrition.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
