MAM
Steel the show Pexpo teams up with Ranveer Singh’s Dhurandhar
MUMBAI: If hydration had a hero entry, this might just be it. Pexpo, one of India’s leading names in sustainable stainless-steel bottles, has announced a high-octane partnership with Dhurandhar, the Ranveer Singh starrer set to hit cinemas on 5 December 2025 and the association packs more punch than a Bollywood action cut.
Pexpo, a proudly Made-in-India brand, has sharpened its identity around self-reliant manufacturing and conscious consumption. With this collaboration, it doubles down on homegrown innovation by aligning with a film whose central message revolves around strength, resilience and endurance values that sit at the core of Pexpo’s ethos.
Ranveer Singh, whose youth appeal and fitness-first lifestyle make him one of Bollywood’s most influential icons, embodies the characteristics the brand wants to amplify, toughness with purpose, energy with discipline, and choices that prioritise well-being. His persona and his Dhurandhar character mirrors Pexpo’s promise of durability, safety and long-term value through non-toxic, reusable steel bottles designed to replace single-use plastics.
At a moment when conversations around health, sustainability and climate-conscious living are defining young India’s choices, the partnership lands with perfectly calibrated timing. For Pexpo, the message is clear: real dhurandhars don’t just build strength, they choose it, every day, starting with what they carry and consume.
“The partnership with Dhurandhar and Ranveer Singh is a strong representation of what the brand stands for, strength, better choices and long-term value,” said Pexpo director Vedant Padia. “Ranveer’s energy, dedication to fitness and strong national appeal deeply resonate with Pexpo’s vision for a healthier, more sustainable India. Through this association, we want to inspire more people to shift to reusable stainless-steel products and embrace a lifestyle that is healthier and more responsible.”
The collaboration also underlines a powerful cultural sync: a blockbuster built on the idea of physical and mental grit, and a brand built on the idea of doing better for the body and the planet. With the film poised for a big-screen release and Pexpo expanding its footprint among young consumers, the tie-up brings two worlds together with a shared purpose.
In the battle against single-use plastic and the rush toward healthier living, Pexpo has effectively found its leading man and with Dhurandhar, it looks ready to script its most compelling chapter yet.
