MAM
Star’s Aamir Khan debut TV show to ride on big money
MUMBAI: Star Network has roped in two main and six associate sponsors for the Aamir Khan-hosted and produced show Satyamev Jayate that launches on 6 May.
Airtel is the presenting sponsor for the show while it is powered by Aquaguard. The associate sponsors are Coca-Cola, Berger Paints, Skoda, Johnson & Johnson, Dixcy Scott and Axis Bank. The company is looking forward to add two more associate sponsors but the deal is in the final stages of negotiation.
Confirming the same, Star India president-ad sales Kevin Vaz said, “We have got eight sponsors already. We are giving our sponsors 100 per cent exclusivity i.e we will not sell spots to any competitor brand on the show. We will be finalising on the remaining two associate sponsors by Friday.”
Associate sponsors have paid Rs 60-70 million while the title sponsors have invested Rs 160-200 million, according to market estimates.
“We are announcing two more associate sponsors soon,” Vaz said, while refusing to divulge any financials.
Satyamev Jayate will be a 13-episodic series with every episode spanning 90 minutes. Vaz said that after spots taken by the title and associate sponsors, every episode will be left with only 30 seconds of free commercial time which the channel plans to sell at a premium of Rs 1 million per 10 second.
“In today’s cluttered market, the kind of reach we are providing will make it a lucrative option for advertisers to be a part of the show,” Vaz said.
Eureka Forbes CEO direct sales and SVP- marketing Marzin R Shroff said, “This is Aamir Khan’s first TV production and it made sense for our Aquaguard brand to be associated with it. The show talks about how Indians can be proud of themselves in battling situations. It is a blind fit for us because even we promote happy, healthy, safe environment. Everything that we do is in line with the show.”
OMD India COO Harish Shriyan said, “The show is based on issues pertaining to almost all of us. I feel the show will provide us a good reach as it will be simulcast in at least seven languages. With this kind of show being backed by Aamir Khan it should be successful.”
The show is based on social issues and will be simulcast on Star Plus (Hindi), Star World (English), Star Jalsha (Bengali), Star Pravah (Marathi), Star Vijay (Tamil), Star Utsav (Hindi), Asianet (Malayalam) and Suvarna (Kannada). The channel will also provide the feed in Telugu but the network does not have a Telugu channel.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
