MAM
Starcom to handle media buying for Kellogg US
MUMBAI: Breakfast cereal maker Kellogg in the US has announced that Starcom will remain its media buying and planning agency of record for the US.
The announcement came following a competitive media buying review for the business, which included agencies Carat and Mindshare, both roster shops for Kellogg.
Kellogg US president Jeff Montie says, “This review is part of our regular business practice, helping to ensure that we remain competitive and identify opportunities for increased efficiency that would enable us to further invest in brand-building”
Kellogg senior director advertising and media Andrew Jung says, ” Periodically we look at all aspects of our business, including relationships with our advertising agencies and other partners, as part of our integrated marketing approach. Each agency gave a compelling presentation, and making a final decision was challenging. We decided on Starcom as the best choice for the US business, and we are fortunate to have the services of all three agencies across our global network.”
With 2004 sales of almost $10 billion, Kellogg claims to be the world’s leading producer of cereal and a leading producer of convenience foods. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s and Kashi.
Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
