MAM
Starcom appoints Anil Shankar as vice president, digital media solutions
MUMBAI: Starcom India has announced the appointment of digital leader Anil Shankar as its vice president, digital media solutions.
Shankar has more than 16 years of experience in digital marketing and technology working across digital media platforms. He most recently served as lead of Programmatic Sales Nationally at Times Internet and has also worked with leading media companies such as WPP, GroupM and Affle. Shankar has a proven track record of building and developing high performing digital teams and solutions ranging from full funnel data-led planning to measurement, attribution and monetization. His experience spans across verticals such as consumer goods, financial services, telecommunications and E-commerce.
Starcom India CEO Rathi Gangappa says, “We are delighted to have Anil join us. He brings a wealth of digital expertise, strong leadership and new perspectives to Starcom and will lead our overall digital agenda, vision and offering. His extensive experience across agency, client and publisher ecosystems makes him an invaluable asset. Anil is passionate about Starcom’s Human Experience approach, future-facing work streams and culture of collaboration. He will add tremendous value to our clients.”
Shankar adds, “These are thrilling times. We have merely scratched the surface of digital possibilities. From banners to big data, big screens to mobile screens, even our smallest of towns are getting digitally equipped. This makes India the most exciting digital market in the world. I am confident that Starcom’ s robust client portfolio, talent, infrastructure with strong technology and programmatic solutions will surely help in further deepening the client’s confidence.”
MAM
G-Shock launches GA-2100CM series with camouflage design
New sand and grey variants priced at Rs 10,995 each in India.
MUMBAI: Time just got a little more tactical and a lot more stylish. G-Shock has unveiled the GA-2100CM series, a fresh update to its popular GA-2100 line, bringing a camouflage twist to one of its most recognisable silhouettes. For the first time in the 2100 series, the watches feature G-Shock’s original camouflage pattern, subtly embedding the brand’s signature ‘G’ motif into the design. The move signals a shift towards more design-led storytelling, blending rugged functionality with fashion-forward detailing.
The new series introduces two colour variants sand (GA-2100CM-5A) and grey (GA-2100CM-8A) extending the model’s appeal across both streetwear and outdoor-inspired aesthetics. Built around the brand’s signature octagonal bezel and hybrid analogue-digital display, the watches retain a clean, modern look while adding layered visual depth.
Under the hood, the GA-2100CM continues to lean on performance. It features the Carbon Core Guard structure for durability, while maintaining a slim, lightweight profile suited for everyday wear. Functional elements include world time across 31 time zones, a 1/100-second stopwatch, countdown timer, LED light and 200-metre water resistance.
In line with evolving material choices, select components use bio-based resin, pointing to a gradual shift towards more sustainable design without compromising on toughness.
Priced at Rs 10,995, the GA-2100CM series is available across Casio India stores and online platforms.
As watch brands continue to balance utility with identity, G-Shock’s latest drop makes its intent clear, durability may be the legacy, but design is the new frontier.
