MAM
Star Sports signs Rana Daggubati, Puneeth Rajkumar & Diljit Dosanjh to push ProKabaddiLeague
MUMBAI: It has been quite evident since the launch of its in-house campaign #AsliPanga that Star Sports is going out guns blazing to promote the fourth leg of its flagship sports IP, Pro Kabaddi League (PKL).
The three promo videos that the channel released last month quite frankly make fun of the currently popular tropes in Hindi GECs, and caricatures the showdowns in the prime time news channels and doesn’t spare the overly VFX-fied south Indian films.
And when we thought the network couldn’t get more mass than this, with less than two days for the tournament to go on air, the channel has roped in three major personalities as its brand ambassadors — Rana Daggubati, Puneeth Rajkumar and Diljit Dosanjh.
While Rana Daggubati of ‘Bahubali’ fame is pleased to renew his association with the sport this season as well, Karnataka’s Puneeth Rajkumar, often touted as the region’s power star is also all charged up to give a leg up to rustic sport as well.
On the other hand, Diljit Dosanjh- singer, actor and television presenter from the Punjabi music industry who recently rose to fame with ‘Udta Punjab’ — is also looking forward to witness many super raids, super tackles and other super moves of Kabaddi.
In fact a promotional music video starring Diljit Dosanjh and released on 21 June is already garnering massive eyeballs on social media courtesy his tremendous popularity in the north and now in the Hindi speaking regions of the rest of India as wel, following the Udta Punjab controversy.
Subsequently, the channel today released similar music videos featuring Rana Daggubati and Puneeth Rajkumar on 23 June.
Speaking on its aggressive marketing strategy towards Star Sports Pro Kabaddi a Star India spokesperson said, “The first three seasons of the league saw an overwhelming response from TV viewers, stadium spectators and sports enthusiasts. There is a growing passion for the sport and this success helps us in our goal of encouraging sporting talent and nurturing heroes. Our brand ambassadors Rana Daggubati, Puneeth Rajkumar and Diljit Dosanjh lend their bold, powerful image to Star Sports Pro Kabaddi and re-iterate the spirit of Kabaddi. The fact that Kabaddi is now the country’s second most viewed sport, second only to cricket, brings us great pride.”
The fourth season is set to take place a couple of days from now – 25 June to 31 July with the existing eight teams participating. It will be the first time for an Indian league to be held two times in the same year.
“Unlike cricket and football, in the case of kabaddi, fans have limited opportunities to engage with the live sport. So, we decided to have the league twice a year,” said Star India sports president and head Nitin Kukreja. The reason: the channel has more faith in the IP, thanks to the year on year growth of the franchise.
As per ESP properties SportzPower report 2016, PKL has seen a whooping 300 percent growth, pushing its revenue to Rs 480 million in 2015, that too without a title sponsor.
The league has attracted premium brands – State Bank of India, TVS Motor, Bajaj Electricals, Flipkart. It added Gionee Mobiles and Idea Cellular as associate sponsors and got three new commercial partners in the form of PepsiCo, Indo Nissin Foods and Fair & Lovely Men Facewash in Season 3. Not to mention, Force Motors has recently announced itself as the principal sponsor for the Puneri Paltans for Season 4.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
