MAM
Star Sports campaign for Oz series focuses on new Team India
MUMBAI: As the India-Australia series approaches, Star Sports has launched a full-fledged campaign, with the core theme ‘Asli Test Baaki Hai‘, to promote the India-Australia Test series which gets under way in Chennai on 22 February.
McCann Worldwide Tag Ideation has designed the campaign for the series called as Border-Gavaskar Trophy. The television ads in the campaign have been shot by Red Ice Films.
The campaign is based on the concept that for Indians to idolise next generation of cricketers they need to prove their mettle on field with the Test series against Australia. It highlights the fervour of budding cricketers who would not take anything lying down.
The advent of new stars like Pujara, Ashwin, Kohli, Maxwell, Starc and Pattinson ensure that the series still remains a stern test of cricketing excellence. Hence the campaign line – ‘Asli Test Baaki Hai‘.
Star India COO Sanjay Gupta said, “Through the BCCI season we have been focusing on a new team India with its new set of heroes. While we applaud the new talent we are also cognizant that in the future they will have to face a lot of stern tests before they can truly become world beaters. The overarching creative thought comes out from this – ‘True heroes only emerge from the toughest battles‘.”
The sports broadcaster has also lined up an expert panel of cricketing stars for commentary as well as studio analysis on every match day in English (Star Cricket and Star Cricket HD) and Hindi (Star Sports). The commentary line-up includes legends like Sunil Gavaskar and Allan Border.
“We‘re delighted to welcome VVS Laxman on board the Star Sports commentary, presentation and analysis team. He is famous for his prolific record against the Aussies,” Gupta added.
MWG Tag chief creative Ashish Chakravarty said, “The idea of the campaign is to highlight the increasing expectations of the viewers from the new team India. It is time for them to step up and showcase the nation that they can stand up to their expectations. In their unique and simple way, Red Ice Films translated this vision to reality.”
Red Ice Films‘ owner and founder Gary S said, “This campaign was challenging as it was an attempt to bring out the mindset of the audience. That they need to choose the first among equals, so the trick was to communicate that without passing a judgement on any talent.”
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
