Digital
Star power gets smart as JioStarverse charts influencer ROI galaxy
MUMBAI: Who said stardom can’t be strategic? JioStar is flipping the influencer playbook with the launch of JioStarverse, a savvy, data-fuelled marketing platform designed to help brands navigate the ever-expanding creator cosmos with precision and measurable returns.
Gone are the days when follower counts and vanity metrics ruled the roost. In today’s ROI-obsessed marketing world, it’s all about reach and relevance and JioStarverse is stepping in as the ultimate GPS. Backed by AI smarts and powered by Qoruz, the platform promises to decode the complex creator economy with a heady mix of audience intelligence, real-time tracking and campaign performance analytics.
“The influencer marketing landscape has moved far beyond just reach and impressions. Today, marketers are looking for authenticity, brand relevance and a clear link to business impact. Our aim with JioStarverse, is to deliver exactly that. The platform’s AI-led insights, precision targeting and campaign optimisation capabilities align perfectly with our goal of offering smarter, scalable, and accountable influencer solutions to brands. JioStar is home to iconic characters who are influencers both on and off screens, and this association gives us better visibility into our deep talent pool, allowing us to design more informed, impactful, and brand-relevant campaigns,” said JioStar head of revenue entertainment and international Ajit Varghese.”
With a constellation of over 500 JioStar talents from digital darlings to screen sensations the platform enables brands and agencies to zero in on the right influencer fit, monitor content engagement live, and pull campaign insights that actually inform the next move. Whether the goal is to spark conversation or conversions, JioStarverse claims to turn influence into impact.
For marketers chasing more than just likes and shares, this might be the launch that finally brings influencer marketing down to earth and makes it truly worth the investment.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
